#Japan #Minato #Akashiya Sanma #Nanboya #Value Japan

New Commercials Featuring Akashiya Sanma

Starting from May 4, 2026, Value Japan Inc., headquartered in Minato, Tokyo, will release two new commercials featuring popular comedian Akashiya Sanma. The commercials, titled "Sanma's First Visit" and "The Smiling Appraisal Room," will be broadcast nationwide.

The new CM emphasizes a warm and inviting atmosphere, accurately reflecting the interior of an actual "Nanboya" store, featuring private appraisal booths. Sanma's friendly and relaxed demeanor is intended to make even first-time customers feel encouraged to start a conversation and seek advice. The role of professional appraisers (Value Designers) is highlighted, providing reassurance when entrusting personal belongings.

These commercials do not solely focus on the concept of selling items at high prices; they capture the excitement and anticipation of receiving appraisal values, showcasing the experience of buying back as a valuable journey in itself. It encourages viewers to step through the door as if visiting a familiar place, presenting a new perspective on the value of reuse.

Broadcast and Release Details

• - Commercial Titles: "Sanma's First Visit" and "The Smiling Appraisal Room"
• - Featured Artist: Akashiya Sanma
• - Start Date: May 4, 2026
• - Broadcast Regions: Nationwide (available on TV, YouTube, TVer, and more)

"Sanma's First Visit" Segment

The commercial begins with Sanma's humorous declaration upon entering the private booth, saying, "Wow, it’s private! So, I can talk freely here!". His lively banter about an appraisal of his favorite watch creates an engaging atmosphere, embodying his unique comedic style.

Watch the 15-second version here
30-second version
60-second version

"The Smiling Appraisal Room" Segment

This segment begins with Sanma assisting a female customer as she seeks an appraisal for her bag. His supportive, friendly words calm her nerves as he reassures her that she can ask about anything. Upon discovering the appraisal value, her surprise is captured in a delightful exchange with Sanma.
Watch the 15-second version here
30-second version
90-second version

Behind-the-Scenes Insights

During filming, the director provided guidance beforehand, allowing for a natural flow without rehearsal. This resulted in a relaxed atmosphere, with Sanma’s improvisation creating light-hearted moments, especially during his playful exchanges with the appraiser. One highlight was the scene where the female customer exclaims, "Oh wow!" with various interpretations requested, eliciting lots of laughter on set.

Comments from Akashiya Sanma

Q: How did you find the filming experience?

It went by so quickly! I was surprised, thinking, 'Is this good enough?!' (laughs). They built such a detailed set for this. The reason I agreed to be in the commercial was that Mr. Sakimoto, the president of Valuence Holdings, invited me personally. I felt a sense of obligation after he appeared on a show I hosted, so I decided to take part in this CM.

Q: About your impromptu exchange with the female customer?

I think the director and the actress were in on the improvisation (laughs). I planned to stay script-compliant as it’s a commercial, but then she would throw in unplanned lines, and it turned into a bit of a nonsensical shoot (laughs).

Q: Any message to the viewers?

I encourage everyone to visit Nanboya once. It’s truly remarkable! I personally have a lot of unnecessary brand items, so I'm planning to go and have my stuff appraised. I’ll share my experience on my radio show afterwards! (laughs).

About the Service

"Nanboya" specializes in buying watches, bags, jewelry, precious metals, antiques, and art, operating over 130 stores nationwide. In addition to in-store purchases, they offer various sales methods including home visit, shipping, and online services to suit any lifestyle. Trained Value Designers conduct thorough appraisals, clearly explaining the value and reasons behind it, ensuring a satisfying experience for clients. Their calming, private environment allows customers to discuss their options freely, even first-timers will feel comfortable.

As of the end of February 2026, Nanboya has expanded its services.
Nanboya Links:
Website
YouTube Channel
Instagram
TikTok

About Valuence Japan Inc.

• - Established: September 10, 2019
• - Representative: President Mitsutoshi Tomita
• - Headquarters: 5-6-19 Minami Aoyama, Minato, Tokyo
• - Business Focus: Purchasing and selling brand items, precious metals, and gems

Valuence Japan Inc. is a group company of Valuence Holdings, listed on the Tokyo Growth Market (Ticker Code: 9270) - Valuence Holdings