Blokees Unveils an Impressive Collection at Toy Fair New York 2026

From February 14 to 17, 2026, the Assembly Character Toys brand Blokees took center stage at the Toy Fair in New York, presenting an extensive showcase that captivated global consumers. At the event, Ye Shanshan (Sam), the Vice President of Brand Marketing at Blokees, welcomed influencers and guests, marking the opening ceremony with her warm remarks. With her vast experience in marketing, she has been instrumental in elevating Blokees' brand on a global scale.

Blokees showcased two primary product categories: Blokees Model Kits and Blokees Wheels, featuring over 270 unique products across more than 10 core product lines. Notable lines included HERO5, HERO10, Champion, Legend, TERRAVENTURE, and DaaLaMode. The exhibition prominently highlighted nearly 20 well-known intellectual properties (IPs) such as Transformers, EVANGELION, Mega Man, Saint Seiya, Hatsune Miku, and Jurassic World, effectively demonstrating the brand's impressive product variety.

The Blokees booth quickly emerged as one of the highlights of the Toy Fair, attracting significant attention with its diverse offerings. Among the popular series on display, the Blokees Wheels line, featuring iconic characters from Transformers and Ultraman, drew large crowds of enthusiastic fans. Within the Model Kits category, special emphasis was placed on the HERO5 and HERO10 series, showcasing revered IPs including Transformers, Saint Seiya, and Naruto. A standout moment was the debut appearance of three characters from the Blokees Saint Seiya Galaxy Version Series 04 Gold Zodiac ②: Andromeda Shun, Pegasus Seiya, and Phoenix Ikki.

Blokees further spotlighted its Champion and Legend series, featuring well-loved IPs such as Mega Man, Saint Seiya, EVANGELION, and Naruto. The DaaLaMode series, aimed at a female audience, showcased popular characters from Hatsune Miku and The Powerpuff Girls. Additionally, the TERRAVENTURE series highlighted nature-themed model kits that included elements from Jurassic World, reflecting Blokees’ commitment to catering to consumers of all ages and interests.

In an exciting display of creativity, Blokees exhibited fifteen selected BFC works at the Toy Fair. One remarkable creation drew inspiration from Transformers: Dark of the Moon, with a portrayal of Megatron featuring weathered painting techniques, a custom cloak, and chains, capturing the attention and admiration of attendees.

Since 2024, Blokees has remained a consistent presence at major toy fairs around the globe, showcasing its innovative product capabilities and expanding its international influence. Looking ahead, Blokees intends to continue leveraging its research and development strengths alongside an innovative product system that promises to deliver even more captivating offerings and enriching experiences for consumers worldwide.