Hokan and 32 Insurance Agencies Achieve Quality Certification for 2025

Hokan Inc., based in Chuo-ku, Tokyo, is excited to share that 32 insurance agencies utilizing its cloud-based insurance agency system, "Hokan®," have successfully achieved certification as accredited agents. This accomplishment comes as part of the Japan Life Insurance Association's (JLIA) operation of the business quality evaluation system, which recognizes agencies that meet all the fundamental criteria of the "General Agency Business Quality Survey" for the fiscal year 2025.

Hokan aims to create a society where individuals can access insurance benefits correctly and appropriately, offering products that enhance recruitment quality and strengthen compliance. As the insurance industry continually evolves, Hokan is committed to fostering a business environment where agencies can strategize and implement their next steps while improving product development and support systems.

Rounding Up the Certified Agents

To commemorate this achievement, Hokan is hosting a roundtable for the accredited users of its system. The event will feature speakers from various agencies, sharing important insights into their management decisions, organizational preparation, and practical innovations in daily operations geared toward certification. Participants will discuss key priorities and methods of implementation, uncovering lessons learned from the experiences of different speakers.

Additionally, Hokan will provide details on the design and support systems that underpin successful certification. This roundtable will offer a valuable opportunity for agencies contemplating certification, as well as those already engaged in the process, to reassess their operational strategies.

Seminar Title: "What Changes Did Certified Agencies Make to Achieve Certification?" – Discussions on Monitoring, Error Management, and Evidence Design with Executives and Field Managers.
Date: May 29, 2026, 13:00 - 14:35
Location: FinGATE KAYABA 1F Event Space, 1-8-1 Nihonbashi Kayabacho, Chuo-ku, Tokyo
More Information & Registration: Hokan Seminar Details

Understanding the Business Quality Evaluation System

The "Agency Business Quality Evaluation Operation" was established by the JLIA in 2022 as a benchmark for consumers to choose ideal agencies. The 2025 standards emphasize customer-oriented business operations and comprise about 200 rigorous checklist items across four categories: customer interaction, aftercare, personal information protection, and governance. Only those agencies that meet all criteria are granted certification.

As demands grow for compliance and personal data protection, this system serves as a standard indicator demonstrating high recruitment quality in the industry. For the fiscal year 2025, a total of 124 agencies have secured certification, with approximately 25% of those being Hokan users.

This system encompasses an ongoing cycle that includes initial evaluations for new applicants, as well as follow-up and regular reviews post-certification. This ensures that achieving certification is not just a one-time event but involves sustainable system establishment and operational adherence.

Evidence suggests that around 80% of Hokan's certified users have maintained their status through renewal evaluations, affirming Hokan's contribution to the ongoing establishment of best practices in business operations.

Executive Comment

Ishino, Executive Officer and Head of the Agency Business Division at Hokan, expressed his congratulations to the certified agencies for their remarkable achievement. He noted that in the context of accelerating efforts toward customer-oriented operations within the life insurance sector, it is a significant honor that many of Hokan's users achieved business quality evaluation certification.

He highlighted that the fact that one in four accredited agencies utilize Hokan is encouraging and speaks to the commitment these agencies have to improving recruitment quality. The evaluation standards presented by the JLIA are essential for agencies developing clear competitive strategies in their business expansion.

However, he emphasizes that obtaining this certification should be seen as part of an agency's broader strategies for providing value to their customers. Hokan remains dedicated to evolving in line with quality standards to further enhance value delivery to clients and collectively tackle challenges facing the insurance sector.

Hokan's Certified Users Comment

Several accredited agencies provided their insights on using Hokan:

- Southern Link Co., Ltd.: Leveraging Hokan for centralized management has proven beneficial, especially with the frequent customer interactions characteristic of property insurance.
- Hoken no Zenbu Co., Ltd.: Since March 2021, they've used Hokan to systematize clients' history documentation, improving their operational efficiency.
- Rick Co., Ltd.: Management of compliance with the demands of various insurance practices has been simpler and more structured with Hokan.
- Ryuseki Life Support Co., Ltd.: Initially focused on efficiency, they've found significant compliance benefits with Hokan's comprehensive feature set.

Overview of Hokan®

Hokan® is a customer and contract management service primarily targeting insurance agencies. It enables centralized management of information from potential leads to maintenance, seamlessly integrating data collection and analysis. Since its launch in 2018, it has expanded to agencies across Japan. Its user-friendly design and customization capabilities, alongside responsive support and continuous product updates, position Hokan® as a vital tool for insurance agents, enhancing processing efficiency amid evolving regulatory environments.

About Hokan Inc.

Hokan Inc. aims to update and innovate the insurance sector by providing management services with a focus on client needs. Utilizing insights gained through partnerships with industry professionals, Hokan continuously applies cutting-edge technology to improve the insurance experience for all parties involved.