YOOBIC Launches New Brand Identity and Website to Reinforce Position in AI-Powered Retail Operations

YOOBIC's Exciting New Brand Identity and Website

On November 13, 2025, YOOBIC, a leader in AI-driven retail operations, revealed a bold new brand identity along with a complete website redesign. This significant update marks a pivotal milestone for the company and solidifies its position as a trusted partner for top retail giants worldwide.

The newly refreshed identity comes at the end of an impressive year for YOOBIC, characterized by rapid growth, strategic acquisitions, and product innovations. Among its key achievements were the acquisition of Humanitics, a prominent player in retail AI, and a substantial expansion of its global client network. Over the last decade, YOOBIC has empowered more than 350 renowned retail brands to optimize their store execution strategies, training programs, and performance metrics.

Fabrice Haiat, the CEO and Co-founder of YOOBIC, emphasized the purpose behind the new brand: "We design our products to ensure measurable, repeated return on investment for retailers. The bold identity represents our confidence as a category leader while embracing the human element in retail partnerships. YOOBIC has evolved from demonstrating product capabilities to showcasing substantial impacts on retail success."

The updated brand features a contemporary color palette and a sleek visual identity that align with YOOBIC's operational ethos and innovation processes. This transformation highlights the company’s maturity and leadership status within the realm of AI-powered retail operations. The refreshed brand not only represents a corporate rebranding but also signifies YOOBIC's commitment to delivering measurable business outcomes across all retail locations.

Noreen Allen, CMO at YOOBIC, added, "The timing for the new branding effort couldn’t be better. Retailers across the globe are modernizing their technological frameworks to enhance operational resilience. Our AI solutions are integral to driving efficiency within stores, ensuring that these retailers can thrive in today's landscape. YOOBIC's advanced platform integrates deep retail knowledge with top-tier engineering, a competitive advantage that few can claim."

Additionally, YOOBIC’s brand refresh follows a wave of innovation, from acquiring Humanitics to launching the YOOBIC Store Manager Copilot—an innovative AI tool designed to convert data into actionable insights for retail leaders. These developments aim to integrate AI seamlessly into retail operations and empower teams to work more strategically and efficiently.

"AI is redefining the retail landscape, with YOOBIC at the forefront of this transformation," noted Haiat. "Our new and refreshed identity not only signifies our leadership but is also expressive and designed for scalability. I am immensely proud of our team for bringing this invigorated look to life, positioning YOOBIC for a remarkable growth phase."

About YOOBIC

YOOBIC stands at the forefront of AI-powered retail operations, assisting global brands in achieving operational excellence and significant business impacts. The platform is mobile-first and enables store teams to execute tasks, communicate effectively, and learn on the go—uniting operations bolstered by AI, automation, and data analytics.

Currently, over 350 retail brands worldwide leverage YOOBIC’s tools to enhance execution, reduce inefficiencies, and elevate sales performance. Supported by investors like Insight Partners, Felix Capital, and Highland Europe, YOOBIC has offices situated in major cities including New York, London, Paris, and Tel Aviv, empowering retail teams to perform optimally each day. To discover more about YOOBIC and its innovative solutions, visit www.yoobic.com.