Lumission Files Trademarks to Strengthen Industry-Specific Management Support and Brand Strategies

Lumission Expands Its Brand through Trademark Filings

On July 14, 2026, Lumission, a company headquartered in Minato-ku, Tokyo, announced the filing of four new trademarks with the Patent Office. These trademarks include ‘Shoshacho no Bunshin’ (Director’s Avatar), ‘Inchou no Bunshin’ (Chief Medical Officer’s Avatar), ‘Kansha Keiei’ (Appreciation Management), and ‘5 Hou Yoshi Keiei’ (Five-Way Good Management). This initiative is aimed at bolstering their brand strategy and enhancing their business development.

New Trademarks and Their Purpose

The trademarks filed cater to specific professional services and sectors. For instance, ‘Shoshacho no Bunshin’ will provide governance support for professionals including tax accountants, social insurance labor consultants, administrative scriveners, and judicial scriveners. Meanwhile, ‘Inchou no Bunshin’ will focus on management support for medical establishments like dental clinics and hospitals.

‘Kansha Keiei’ serves as a platform to communicate Lumission’s core philosophy in a digestible manner, while ‘5 Hou Yoshi Keiei’ is established as a proprietary management methodology that encompasses a holistic approach towards company growth. By filing these trademarks, Lumission is committed to accelerating the deployment of specialized management support services across various industries, alongside promoting the principles of ‘Kansha Keiei’ and ‘5 Hou Yoshi Keiei’ to enhance brand value.

Background of the Trademark Filings

Lumission has been providing supporting services for small and medium-sized enterprises (SMEs) through its existing brand ‘Shachou no Bunshin’ (CEO’s Avatar), which assists business owners in navigating various aspects of management. Through ongoing consultations with business leaders from diverse industries, it became evident that the support needed varies significantly from one sector to another.

To better address these unique needs, Lumission has decided to develop two specialized brands: ‘Shoshacho no Bunshin’ for professionals and ‘Inchou no Bunshin’ for medical facilities. Additionally, to make their key principles more accessible to a broader audience, the brands ‘Kansha Keiei’ and ‘5 Hou Yoshi Keiei’ were introduced to convey core values that promote holistic growth.

Details of the Four Trademarks

1. ‘Shoshacho no Bunshin’: Targeted at various professional service firms, this brand will address management challenges faced by professionals. Services will include assistance with attracting clients, enhancing customer satisfaction, organizational development, talent acquisition, and improving operational efficiency.

2. ‘Inchou no Bunshin’: This brand is dedicated to assisting dental clinics and medical establishments. It aims to streamline management by focusing on patient satisfaction, staffing retention, operational improvements, and overall clinic administration support.

3. ‘Kansha Keiei’: This brand conveys Lumission's management ideology focused on appreciation as a cornerstone for value creation, fostering relationships with employees, customers, and communities while aiming for sustainable growth.

4. ‘5 Hou Yoshi Keiei’: Representing a unique management methodology, it seeks to redesign business management from five perspectives: the company itself, employees, customers, society, and future generations, thus enhancing not just revenue, but overall corporate value.

Relationship with ‘Shachou no Bunshin’

‘Shachou no Bunshin’ serves as an overarching platform for management support specifically designed for small and medium-sized enterprises. It encompasses various aspects such as revenue generation, recruitment, employee training, organizational design, product development, and strategic decision-making, thereby facilitating an environment where business owners can focus more on core management tasks. The two new trademarks, ‘Shoshacho no Bunshin’ and ‘Inchou no Bunshin’, are extensions of the expertise gained from ‘Shachou no Bunshin’ to provide tailored support for the professional and medical sectors respectively.

Future Outlook

Moving forward, Lumission plans to leverage the newly filed brands to offer tailored support content, diagnostic tools, seminars, and more for the professional and medical fields. Additionally, Lumission aims to enhance its content offerings based on ‘Kansha Keiei’ and ‘5 Hou Yoshi Keiei’ through owned media, white papers, online seminars, and management diagnostic tools. This strategic effort will help reinforce their brand commitment to supporting the sustainable growth of small and medium-sized companies.

Company Overview

Company Name: Lumission Inc.
Location: 2-16-1 Konan, Minato-ku, Shinagawa East One Tower, 7F, Tokyo
Official Website: Lumission Website
Contact: Lumission Contact