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The Birth of Primitive Painters: A Jewelry Brand from Tokyo

In July 2025, the innovative jewelry brand Primitive Painters emerged from Tokyo, presenting a fresh take on designer jewelry that captivates the senses. With a focus on combining colorful natural stones with universal motifs like flowers, stars, and the moon, each exquisite piece is meticulously crafted by skilled artisans in Kofu, Yamanashi Prefecture.

A Collection Inspired by Curiosity and Sensory Freedom

Primitive Painters isn’t merely about adornment. Its debut collection embodies the essence of curiosity and sensory freedom. Designer Shion Honda, inspired by childhood experiences of collecting minerals in nature and the enchanting glimmer of stones under sunlight, integrates these moments into the design ethos. This brand invites wearers to experience the world through their innate curiosity, encapsulated in the form of elegant jewelry.

The Concept of 'Fragments of Existence'

Taking inspiration from the cosmic cycle that connects all living beings, Primitive Painters views jewelry not just as decorative items, but as 'fragments of existence.' The sparkle of each stone recalls distant memories of stars, awakening sensations long forgotten in our daily lives. This profound connection between the universe and our physical selves adds a deeper layer of meaning to each piece.

A Glimpse at the Debut Collection

The inaugural collection, titled 'SS25,' features signet rings made with a variety of natural gemstones, including sapphires and tourmalines. The designs combine elements of both contemporary fashion and poetic expression, providing a new sense of freedom in everyday styling. The collection is now available online at Primitive Painters' official website.

About Primitive Painters

Founded in 2025 in Tokyo, Primitive Painters is a designer jewelry brand that is helmed by a diverse and youthful team of creators hailing from backgrounds in advertising, fashion media, and startups. They aim to resonate with a global audience, encouraging the wearers to 'unleash their senses and quietly awaken the joy of living freely.' This mission aligns with their vision to evoke the innate curiosity of individuals, allowing them to explore the world around them.

Meet the Designer: Shion Honda

Shion Honda, born in Setagaya, Tokyo in 1998, is the creative force behind Primitive Painters. After graduating from Waseda University, Shion transitioned from consulting and leading a blockchain startup to becoming a jewelry designer. His works reflect a deep connection with nature, drawing inspiration from the glimmering 'light' experienced during his childhood. Honda approaches jewelry as more than decoration; he regards it as a dialogue between the inner self and the material, capturing the essence of existence.

Stay Connected

The entire collection is available on the official online store, and for the latest updates, follow them on Instagram. Primitive Painters is not merely a brand, but a movement encouraging individuals to embrace their curiosity and discover the beauty within and around them.