#Japan #Tokyo #Orthotics #Showa Nishikawa #Soul Balance

Transforming Your Walking Experience with 'Soul Balance'

Showa Nishikawa Co., Ltd., headquartered in Chuo, Tokyo, is set to revolutionize the way we walk with the launch of its new brand, "Soul Balance," which will introduce custom orthotics starting September 2026. The innovative brand aims to provide personalized support from the ground up, ensuring a comfortable and healthy lifestyle based on the way we walk.

Expanding Comfort Beyond Sleep

Known for their expertise in sleep solutions like the popular "MuAtsu" mattresses and pillows, Showa Nishikawa has consistently prioritized bodily support through their products. With the introduction of "Soul Balance," the company is broadening its focus from sleep to standing and walking. Recognizing that our feet bear the brunt of our daily activities, it is essential to understand our foot health and walking patterns.

Customized Solutions for Optimal Support

To assist in this endeavor, "Soul Balance" will launch custom orthotics called "Order-Made Orthotics," tailored to meet individual needs. Customers will have the choice of three types of orthotics: Daily Use, Basic, and Flexible, designed to cater to different lifestyles and foot conditions.

Cutting-edge Foot Measurement Technology

In stores, Showa Nishikawa will utilize advanced technology, specifically the "4DF System," to measure foot pressure and analyze walking dynamics. This state-of-the-art equipment assesses not only the standing state of a customer’s feet but also their weight distribution during walking. Data derived from these measurements will be instrumental in crafting orthotics specifically designed for each individual’s foot and gait.

These custom orthotics are akin to those utilized in the specialized fields of podiatry and sports medicine in the United States, combining the necessary rigidity to support the feet along with the flexibility needed for natural movement.

Service Overview for 'Soul Balance'

• - Launch Date: Mid-September 2026
• - Available At: Select Showa Nishikawa stores, including locations at Aeon Mall Morioka, Sendai Park Tapio, Aeon Mall Tendou, Lake Town Outlet, Odawara Dinacity, and Minami Sunamachi SUNAMO.
• - Services Offered: Measurement of foot condition and walking, followed by the production of custom orthotics based on collected data, available in three types: Daily Use, Basic, and Flexible.

About Showa Nishikawa Co., Ltd.

Founded in Tokyo, Showa Nishikawa has a reputation built on quality and innovation in sleep products. With advancements in foot care, they are now poised to support consumers from the ground up.

• - Company Name: Showa Nishikawa Co., Ltd.
• - Headquarters: 1-4-15 Nihonbashi Hamacho, Chuo, Tokyo, 103-0007
• - CEO: Motokazu Nishikawa
• - Website: Showa Nishikawa

In essence, the launch of "Soul Balance" marks a significant step toward improving everyday comfort through personalized foot care solutions, paving the way for healthier walking habits for all.