Transforming Workplaces: Strategies for the Future of the Hokuriku Region

In a world where the dynamics of work are rapidly evolving, the concept of a workplace is changing fundamentally. On December 9, 2025, a significant seminar titled "Management Strategy × Attracting Talent × Transforming Companies - The Potential of Workplaces" will be held at Toyama Television, organized by Komesan and De-Sign. This event marks the beginning of a new community aimed at fostering corporate transformation in the Hokuriku region. The seminar will address pressing issues such as regional recruitment challenges and office strategies that contribute to sustainable economic growth.

The Workplace Dilemma in Hokuriku

Presently, the Hokuriku region, particularly Toyama Prefecture, faces a unique challenge regarding its job market. As of August 2025, the effective job openings-to-applicants ratio in Toyama Prefecture stands at an impressive 1.50, significantly higher than the national average of 1.20. This disparity reveals a critical issue: while many companies are eager to hire, the number of available job seekers is insufficient. As such, acquiring and retaining talent becomes an essential priority for regional businesses. Transforming the workplace is not merely about renovating office interiors but is also crucial for addressing broader management strategies and challenges.

In local major cities, there is a rising demand for relocating or renewing to more modern offices with better amenities, contributing to improved vacancy rates and rising rents. For instance, Kanazawa's office market reported a vacancy rate of 13.9% as of March 2024, highlighting the urgent need for businesses to redesign their workplaces to enhance appeal and efficiency. By creating inviting work environments, employers can address broader themes, including recruitment, retention, productivity, and enhancing their regional brand.

Seminar Highlights: Engaging Speakers and Insightful Discussions

The seminar will feature a keynote speech by Hiroshi Nagao, President of De-Sign, who will discuss how office spaces can drive management strategies. He will delve into how to leverage office environments not just as places of work but as powerful tools to enhance recruitment, retention, and productivity. By integrating real-world case studies and the latest trends, attendees will gain insights into creating spaces that foster organizational change.

Following the keynote, participants will engage in a session showcasing the renewal project of the BBT office. This segment will encompass the design process that supports organizational transformation, covering everything from planning to implementation. A venue tour and networking opportunities will further foster connections among participants.

Beyond the Seminar: Creating a Collaborative Community

The initiative does not end with this seminar. Komesan and De-Sign plan to establish a continuous, open community in the Hokuriku area. This community aims to connect businesses, local governments, educational institutions, creators, and media professionals interested in workplace development. Future activities will include regular discussions, workshops, site visits, and collaborative projects focused on sharing and developing practical knowledge in workplace design.

The Power of “Place” in Stimulating Regional Economy

The transformation of workplaces transcends simple updates; it is a vital catalyst for creating a sustainable economic cycle within the region. Crafting appealing environments where businesses can attract talent directly enhances their competitiveness. Komesan and De-Sign remain committed to this endeavor of revitalizing the region through innovative workplace solutions.

The event details are as follows:

- Date: December 9, 2025, 5:45 PM
- Location: Toyama Television Headquarters Office, Kagawa, Toyama
- Theme: Management Strategy × Attracting Talent × Transforming Companies - The Potential of Workplaces
- Hosts: Komesan and De-Sign
- Target Audience: Business executives, HR professionals, designers, local governments, educational institutions, and media representatives.

For registration, please fill out the form available here: Registration Form. You may also scan the QR code for booking. For inquiries, contact Komesan Contract Division, Takaaki Masuyama at 090-9769-8357.

Company Highlights

Komesan, founded in 1848, is a well-established furniture and interior company based in Toyama, engaging comprehensively in office construction projects. They provide an extensive range of services from furniture manufacturing to construction.

De-Sign, based in Tokyo, focuses on creating strategic workplaces that optimize organizational effectiveness through innovative design and expert consultation.