Exclusive Popup Shop for Korean Hat Brand 'WHITE SANDS' Opens in Shinjuku

White Sands Popup Shop in Shinjuku

Mark your calendars! The highly anticipated Popup Shop for WHITE SANDS, a popular headwear brand hailing from South Korea, will take place at Lumine Est Shinjuku from April 14 (Tuesday) to April 30 (Thursday). Managed by MIRAISE, a subsidiary of Four Seasons HD, this event is set to showcase the brand's sophisticated and comfortable hats, designed to provide style and protection this upcoming sunny season.

About WHITE SANDS

WHITE SANDS is renowned in South Korea, enjoying consistent support year-round from a diverse clientele. The brand is favored by numerous celebrities, artists, and influencers, making it a go-to choice among women aged 20 to 60. With annual sales exceeding 20 billion won, WHITE SANDS offers not only hats but also umbrella products designed to cater to a variety of fashion needs. Their designs seamlessly fit into wardrobes across seasons, underscoring a blend of style and practicality.

Key Features:

- Elegant design suitable for various outfits
- Comfortable wear for all-day use
- UV protection functionality, ideal for the upcoming summer months

Brand Ambassador Appointment

We're thrilled to announce that popular talent Kondo Chihiro has been appointed as the brand ambassador for WHITE SANDS. Recognized for her fashion sense and relatable lifestyle, Kondo embodies the values of the brand, resonating with its primary demographic. With over 3.6 million followers on social media, she continues to be a significant influence, showcasing styles that inspire many young women and moms in Japan.

About Kondo Chihiro:
Kondo is widely known as a model and a television personality. Her reach extends across fashion magazines and parenting publications, making her a beloved figure for a wide audience. Additionally, she participates in various variety shows and is involved in product endorsements, enhancing her recognition within the market.

Visit the Popup Shop

As we enter the season with increased UV exposure, WHITE SANDS offers not just fashionable accessories, but solutions that meld style and practicality for everyday use. Whether you're looking for chic hats or stylish umbrellas, this Popup Shop is an excellent opportunity to explore the latest collection. We invite everyone to visit the WHITE SANDS Popup Shop at Lumine Est Shinjuku.

Popup Shop Details:

- Location: 3rd Floor of Lumine Est Shinjuku (in front of the South Elevator)
- Address: 3-38-1 Shinjuku, Shinjuku-ku, Tokyo
- Operating Hours:

- Weekdays: 11:00 AM - 9:00 PM
- Saturdays, Sundays, and Holidays: 10:30 AM - 9:00 PM

For more information about the brand or inquiries:

MIRAISE Co., Ltd.
Email: [email protected]
Phone: 03-6403-1810