#Japan #Tokyo #Reelu #bilingual staff #tourism support

Reelu Expands Operations Across Japan

Reelu, a leading company in multilingual staffing solutions, has announced the expansion of its services to include 19 major cities and 9 airports across Japan. This strategic move is aimed at addressing the growing demand for multilingual personnel in various sectors including tourism, transportation, MICE (Meetings, Incentives, Conferences, and Exhibitions), and retail. With the capability to provide staff fluent in Japanese, English, Korean, Spanish, French, and both simplified and traditional Chinese, Reelu is poised to enhance the visitor experience for the increasing number of international tourists.

Background of the Expansion

The number of foreign visitors to Japan is on the rise again, with projections indicating that approximately 3.42 million travelers will visit by August 2025, marking the first time the monthly count will exceed 3 million in that month (according to the Japan National Tourism Organization). The Japanese government has set ambitious goals to attract 60 million tourists annually by 2030, with a targeted overall spending of 15 trillion yen.

However, major urban areas and airports are experiencing a significant shortage of qualified personnel to meet various needs. This includes providing guidance immediately upon arrival, offering multilingual tours at popular attractions, and assisting with business interpretation at exhibitions. As travelers seek services in languages such as English, Chinese, Korean, and, increasingly, Spanish and French, the imperative for proactive staffing solutions becomes clear.

In response, Reelu has strengthened its national capacity by registering a diverse pool of experienced guides and certified interpreters. This robust framework enables high-quality service delivery that supports the growing demand for inbound travel in Japan.

Coverage Areas

The expanded areas of operation include:

Cities (19 cities)

Tokyo, Kanagawa, Chiba, Saitama, Ibaraki, Tochigi, Gunma, Ishikawa, Nagano, Aichi, Shizuoka, Osaka, Hyogo, Kyoto, Nara, Hiroshima, Fukuoka, Sapporo, Naha.

Airports (9 airports)

Haneda, Narita, Chubu Centrair, Kansai, Itami, Kobe, New Chitose, Fukuoka, Naha.

Profiles of Registered Personnel

Reelu boasts a diverse range of registered personnel with various backgrounds. The skills of these individuals go beyond mere language support, incorporating specialization, customer service skills, and cultural understanding to meet the specific needs of the market. Registered personnel include:

• - Experienced Guides: Individuals with guiding experience at various tourist sites, including practical experience with tours operated by travel agencies and land operators.
• - Interpreters: Nationally certified interpreters fluent in English, Chinese, and more, possessing experience in both one-day and extended tours.
• - Hospitality Professionals: Staff with experience in customer service, sales, and hotel sectors, ensuring a comfortable and reassuring experience for tourists.
• - Internationally Experienced Individuals: Those who have studied abroad or have foreign nationalities, equipped with flexible work capabilities and an interest in tourism and international exchange.

Reelu's Unique Training and Certification Programs

To ensure a high quality of service, Reelu has implemented its proprietary educational and certification programs for registered staff.

Training and Certification System

• - Distribution of operation manuals and test certification systems: Manuals are provided in advance, and testing is conducted on-site at a frequency of ten times a week. A unique evaluation standard allows for an objective assessment of language proficiency and customer service abilities.
• - Certification rank system: This includes three levels (Bronze, Silver, Gold) assessing comprehensive language skills, service abilities, and practical experience. Highly ranked personnel are matched with VIP clients and specialized environments.
• - Rigorous standards: Only those who pass a strict screening process, with a passing rate of 30%, are eligible for specific tasks, ensuring high-quality service as evidenced by over 90% of workers achieving a five-star rating from customers.

Case Studies of Successful Operations

• - VIP Assistance at Airports: Using English and Chinese-speaking guides, Reelu provides smooth transportation from airport arrival to hotel accommodation for VIPs from Europe, America, and Australia. This includes assistance with immigration procedures and transportation interpretation.
• - Historical Sightseeing Tours: Qualified interpreters lead tourist groups, explaining the historical backgrounds of temples and shrines in multiple languages and assisting with photography and activities, receiving high ratings from participants.
• - Exhibition and MICE Interpretation: Reelu matches multilingual interpreters to support Japanese companies at international exhibitions in large venues like Tokyo Big Sight, helping to expand business opportunities as noted by client feedback.
• - Premium Product Sales: At luxury brand pop-ups, Reelu matches staff fluent in Chinese and English to assist foreign customers with product explanations and sales support, resulting in higher average transaction amounts.

Conclusion

Japan's appeal to foreign travelers continues to grow, highlighting the urgent need for multilingual support throughout the country’s tourist destinations and airports. Reelu's recent expansion addresses the critical challenge of workforce shortages while establishing a solid foundation for visitors to enjoy Japan's unique attractions with confidence. By leveraging a network of experienced guides, certified interpreters, and a unique training system, Reelu has demonstrated its commitment to delivering quality service. Looking ahead, the company aspires to support Japan’s hospitality not just in tourism but across various fields, including business, healthcare, and high-end retail.

Company Overview

• - Name: Reelu Inc.
• - CEO: Shuu Konnno
• - Headquarters: 8F, Aoyama Tower Place, 8-4-14 Akasaka, Minato, Tokyo.
• - Founded: April 2022.
• - Capital: 38,497,600 JPY (including capital reserves).
• - Business Activities: Multilingual support staffing services "Reelu Baito."
• - Website: Reelu Corporate