FACE FOUNDRIÉ and rini Join Forces for Children's Safe Skincare
In an exciting development for parents and children alike, FACE FOUNDRIÉ, the leading focused facial bar in the United States, has announced a groundbreaking partnership with rini, a kid-first personal care and play brand from Korea. This collaboration aims to provide innovative, safe, and effective skincare options tailored specifically for kids, now available in all FACE FOUNDRIÉ locations nationwide.
A Revolutionary Introduction
Founded by parents Shay Mitchell, Esther Song, and Matte Babel, rini emerged from a desire to create high-quality skincare products that are both effective and suitable for children’s delicate skin. By harnessing the expertise of top Korean formulators alongside pediatric specialists in the U.S., the brand offers a range of products that prioritize safety and fun. From its inception in November 2025 to this expansion into retail, rini's focus has always been on creating enjoyable and trustworthy experiences for families.
Starting August 4, 2026, parents and children can find rini's innovative products at over 80 FACE FOUNDRIÉ locations across the country. This marks the largest retail presence for rini, reflecting the brand's growth and commitment to making professional-grade children's skincare accessible.
A Shared Vision
Both FACE FOUNDRIÉ and rini are aligned in their belief that personal care should be an inclusive and well-thought-out experience, especially for children. Michele Henry, the founder and CEO of FACE FOUNDRIÉ, highlighted how children naturally show interest in skincare, prompting parents to seek out safe options. With rini, parents can rest assured that the products are clinically tested, dermatologist-approved, and specially formulated for children’s unique skin care needs.
Esther Song, co-founder of rini, shared her own experience as a mother seeking suitable skincare for her child with chronic skin conditions. Her journey inspired the brand's meticulous development process, ensuring that every product undergoes comprehensive testing, including HRIPT (Human Repeat Insult Patch Testing) and EpiOcular evaluations. This commitment to transparency and safety lies at the heart of rini's offerings.
Diverse Product Range
The rini x FACE FOUNDRIÉ collection features a variety of products designed to nourish and protect children's sensitive skin. Highlights include:
- - Hydrating Hydrogel Facial Mask: Enriched with Vitamin B12, Glycerin, and Red Algae Extract to moisturize and soothe dry skin.
- - After-Sun Hydrogel Mask: Infused with Aloe Vera and Chamomile to calm sun-exposed skin.
- - Gentle Facial Sheet Masks: Made from pure cotton and formulated with White Tremella Mushroom and Beta-Glucan for extra nourishment.
- - Face & Eye Wipes: Biodegradable bamboo wipes powered by plant-derived cleaners for easy cleanup.
- - Face & Body Crayons: Fun, colorful crayons made from natural sunflower wax, encouraging play while ensuring gentle application.
All of rini's products boast certifications that assure their safety and efficacy, including EWG VERIFIED® status and recognition from the National Eczema Association. The commitment to children's wellbeing is also reflected in their vegan formulations, free from harsh chemicals and suitable for sensitive skin.
Commitment to Quality
Aside from just creating products, rini emphasizes a culture of transparency, openly sharing the details of their formulations through the “Formula Facts” on their website. This allows parents to make informed decisions about the skincare they choose for their children, particularly in addressing the specific needs of sensitive or allergy-prone skin.
With this new partnership, FACE FOUNDRIÉ and rini are not only expanding their reach but also pioneering a new standard in children's skincare—a blend of playful innovation and rigorous scientific formulation that promises to meet the highest benchmarks of safety and effectiveness.
As the demand for high-quality children's skincare continues to rise, this collaboration showcases an exciting future where personal care is designed thoughtfully for children, ensuring that they can explore their curiosity in skincare safely and effectively.