#Canada #BRP Inc. #Valcourt #José Boisjoli #Denis Le Vot

BRP Welcomes Denis Le Vot as New CEO and President

BRP Inc., a prominent player in the powersports industry, has announced the appointment of Denis Le Vot as the new President and Chief Executive Officer (CEO), effective February 1, 2026. This significant transition follows the planned retirement of José Boisjoli, who has led the company for over two decades. Under Boisjoli's leadership, BRP has evolved from a private enterprise into a leading global manufacturer in the powersports sector. As he steps down from his roles, Boisjoli expressed confidence in Le Vot’s ability to steer the company towards future growth.

Denis Le Vot comes to BRP with a wealth of experience, having spent three decades in the automotive sector. His career includes pivotal roles in marketing, sales, and operations across various countries, including Russia, Belgium, Turkey, and the United States. Before joining BRP, he served as the CEO of the Dacia brand at Renault, where his innovative leadership significantly impacted the brand's performance.

The announcement was met with enthusiasm from BRP's Board of Directors. Barbara Samardzich, the Lead Independent Director, noted, “Denis is poised to leverage his extensive expertise to create value for all our stakeholders. His experience in the automotive market mirrors many dynamics present in the powersports industry, which positions him well for this role.” Le Vot’s international perspective and understanding of global dealer networks are anticipated to enhance BRP's operations significantly.

Expressing his gratitude, Le Vot stated, “I'm excited to embark on this new adventure and lead BRP into a new chapter. I look forward to working closely with our talented teams to enhance the experiences of both customers and dealers.” His statement aligns with the company’s strategic vision of innovation and expansion in the powersports arena.

As Le Vot prepares to assume his new position in February, Pierre Beaudoin has been appointed as the new Chair of the Board. Beaudoin is no stranger to leadership; he has been integral to the company’s evolution over the years and will play a crucial role in guiding the board through this transition.

The transition period will not only be about leadership change but will also focus on implementing BRP's M28 strategic plan. This plan emphasizes strengthening BRP's market position while ensuring long-term growth. The objective is to maintain the company's leadership in the industry, especially in the areas of technological advancement and product development. Le Vot's rich background in enhancing customer experiences and brand building will be critical in pushing these initiatives forward.

In closing, Boisjoli reflected on his tenure, highlighting the remarkable journey BRP has undergone. “I’m proud of what we have become and confident that BRP is well-positioned for the future. I’m thrilled to pass the baton to Denis, whose leadership will undoubtedly guide us through the next chapter,” he added.

As BRP enters this transformative phase, all eyes will be on Denis Le Vot as he takes the reins, carrying forward the legacy of innovation and excellence established by his predecessor. The industry eagerly anticipates both the challenges and triumphs that lie ahead under this new leadership. With a strong commitment to growth and sustainability, BRP is set to continue its journey as a leader in the powersports market.

For more information about BRP and its strategic initiatives, visit BRP's website.