#Japan #Hokkaido #Agricultural Village #Milk Design

Discovering Hokkaido’s Hidden Agricultural Treasures

The Ministry of Agriculture, Forestry and Fisheries has recently unveiled the results for the fiscal year 2023 of the Discover Agricultural Village Treasure initiative for the Hokkaido region. This initiative highlights exceptional local efforts aimed at revitalizing communities and improving income by utilizing regional resources. On November 18, 2023, a total of 30 areas across Japan were recognized, including two standout regions from Hokkaido, showcasing their unique approaches to agricultural innovation and community engagement.

Purpose of the Initiative

The Discover Agricultural Village Treasure program, now in its twelfth selection round, is a collaborative effort between the Ministry and the Cabinet Secretariat. It aims to achieve a robust agricultural sector and vibrant rural communities by identifying and promoting exemplary initiatives that leverage local resources for economic enhancement and community vitality. Hokkaido's diverse submissions demonstrated remarkable local initiatives worthy of recognition.

Selection Results

After a careful evaluation by the selection committee, the following two regions in Hokkaido have been honored:

1. Nishiokoppe Village

Catchphrase: From the Farm to the Table: Creating the Best Customer Experience with Smiles of Producers
Organization: Milk Design Co., Ltd.
Category: Business Innovation
Nishiokoppe Village stands out with its commitment to fostering strong connections between producers and consumers. Milk Design Co., Ltd. has revolutionized the local dairy industry by focusing on high-quality products while ensuring that the producers' joy and satisfaction shine through. This initiative not only enhances the customer experience but also strengthens the community by promoting local dairy products.

2. Obihiro City

Catchphrase: High School Students Challenge Product Development Using Tokachi's Rich Food Resources
Organization: Hokkaido Obihiro Agricultural High School, Food Science Department
Category: Community & Local Production for Local Consumption
In Obihiro City, the local high school has engaged students in product development projects, harnessing the area's abundant food resources. This initiative empowers young people to learn about food science while contributing to the local economy. By challenging students to create new products, they gain practical skills and foster a deeper appreciation for regional agricultural assets.

Future Plans

Following this recognition, the selected districts will be awarded certificates at their nearest regional hubs, celebrating their achievements and commitment to revitalizing their communities. This is not just a recognition; it is also a call to inspire others across the country to innovate and collaborate in rural development efforts.

References and Further Information

For additional information, details can be found through the press releases issued on June 2, 2023, and November 18, 2023, outlining the start of the application process as well as the results of the twelfth annual selection. Local initiatives, including their successes and methodologies, can be explored on the official Discover Agricultural Village Treasure website at discovermuranotakara.com.

The Discover Agricultural Village Treasure initiative not only finds and promotes exemplary practices but also serves as a catalyst for regional revitalization efforts across Japan, ensuring that local agriculture remains vital, dynamic, and sustainable for future generations.