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John Emmaneel Takes the Helm at Spiro's Brand Activations & Events Division

In a significant move aimed at enhancing its global operations, Spiro, an international agency renowned for crafting customer experiences, has appointed John Emmaneel as its new Executive Vice President. Emmaneel will spearhead efforts in the Brand Activations & Events (BAE) division, where he is tasked with developing ambitious international event portfolios while ensuring each experience is both creatively outstanding and commercially viable.

Set to reshape the planning and execution within BAE, Emmaneel will manage workforce allocations and operational strategies across various markets. His role underscores the agency's adaptive approach to evolving client needs and the continuous enhancement of its offerings. Emmaneel will collaborate closely with Jen Shankman, Executive VP for BAE Growth, to foster strategic partnerships and growth initiatives, both reporting to Carley Faircloth-Kilmurray, the Global Chief Marketing, Strategy, and Brand Experience Officer.

Carley expressed immense confidence in Emmaneel's abilities, stating, "BAE combines the necessary structure for managing an international portfolio with the creativity required to make every experience unique. John knows how to realize this at scale. His extensive 25-year career has equipped him with the skills to build teams and develop capabilities that meet intricate client demands. He understands how to transform ambitious ideas into effective projects, backed by the operational expertise to execute them globally."

Before joining Spiro, Emmaneel played a pivotal role at Invision, where he directed the innovation sector and led the Chicago office. He was instrumental in advancing the Gaming & Entertainment unit while actively expanding the agency's service offerings and regional presence. His previous leadership positions at Kenwood Experiences and Jack Morton Worldwide saw him engaging with high-profile brands such as Square Enix, Google, Intel, NVIDIA, Samsung, and Northwestern Mutual. This rich background positions Emmaneel as a vital asset in aligning Spiro's objectives with client aspirations.

Reflecting on his new role, Emmaneel shared, "What drew me to Spiro was the blend of strengths inherent in BAE—a profound strategic and operational depth coupled with a commitment to create projects that genuinely resonate with teams. There are solid foundations here and a real ambition for the future. I look forward to showcasing our agency's expertise across all markets and assisting teams in delivering groundbreaking projects for our clients."

About Spiro Brand Activations & Events

Spiro operates in events management and strategic growth, linking every decision to the desired business behavior it intends to influence. This results in experiences that come alive and shape the future. The Spiro Brand Activations & Events team is dedicated to organizing conferences, product launches, corporate meetings, festivals, and brand activations. Drawing on its extensive expertise in both corporate and public experiences, BAE infuses structure into its offerings while adding a unique creative touch to every experience. This commitment embodies the promise of Experience Brand Gravity™, establishing a connection between the brand and the customer.

About Spiro

Spiro is a global experiential agency renowned for its strategic and creative capabilities, leading in brand development and interaction strategies. By enhancing Brand Gravity™, a force that emotionally and behaviorally links brands to their audiences—backed by data—Spiro transmutes brands into immersive experiences. Trusted by some of the world's most influential brands, Spiro's global connectivity creates an attraction that bolsters customer loyalty. For more insights, visit spiro.com.

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