LG Expands AI Innovations into Mobility with CES 2025 Showcase

LG's Innovative Vision for Mobility Spaces at CES 2025

At the 2025 Consumer Electronics Show (CES), LG Electronics is revealing its most advanced innovations aimed at revolutionizing how we think about mobility and lifestyle experiences. With the introduction of the Mobility Experience (MX) platform, LG is blurring the lines between home and travel by integrating its well-known AI Home Solutions into vehicles. This cutting-edge initiative showcases a concept vehicle that demonstrates how transportation can become a personalized, multifunctional sanctum for users.

Elevating the Definition of Mobility

The MX platform marks a significant shift in the auto industry as consumer preferences evolve towards vehicles that serve more than just a means of transportation. Recognizing this trend, LG aims to redefine what mobility means, proposing it as an extension of the home where every journey can enhance the quality of life. This new approach enables vehicles to function as private media lounges, creative studios, or even workspaces, tailoring experiences to meet the diverse needs and preferences of users.

Modular Design Meets Smart Technology

At the heart of the MX platform is a modular design that allows for versatile customization. The vehicle features a unique dual-cabin structure: a driver’s cabin and a customizable rear space where users can adapt the environment according to their desires. This convertible area can become anything from a relaxation hub to a high-tech workspace, accommodating for hobbies, work tasks, or leisure activities.

Each component of the MX platform seamlessly integrates LG’s renowned home appliances and robust AI technologies, courtesy of LG's ThinQ ON system. This technology not only facilitates the management of the vehicle's internal environment but also connects users with various lifestyle services such as schedule management, entertainment options, and even external services like food delivery, laundry, and hotel bookings.

An All-Encompassing User Experience

Visitors to LG's booth at CES 2025 will find themselves immersed in the Lifestyle Solution for Mobility. This rigorous display highlights how traditional household conveniences can merge with life on the move—an inspiring glimpse into the future of mobility. Interactive demonstrations will showcase the MX platform's capability to adjust to different pursuits and lifestyles, embodying LG's forward-thinking ideals surrounding modern living.

Remarks from Leadership

Lyu Jae-cheol, president of the LG Home Appliance Solution Company, expressed excitement about this new direction: "The innovative MX platform, based on the concept of 'Space-as-an-Experience,' leverages LG's strength in appliances and AI Home technology to present a new direction for mobility experiences. We are committed to enhancing customer experiences across all aspects of daily life."

Future Perspectives

LG aims to democratize access to this pioneering technology by offering the MX platform as a subscription service, making it approachable for a wider audience. With sustainability and improved user comfort at the forefront of its philosophy, LG's vision could redefine modern living, integrating smarter solutions throughout our daily journeys.

Visitors to CES 2025, taking place from January 7 to 10, can explore this ambitious future at #15004 in the Las Vegas Convention Center. As LG showcases its latest innovations, including the MX platform, the company continues to demonstrate its commitment to improving consumer quality of life through smart technology.

In a world where every interaction with technology enhances our daily experiences, LG Electronics is leading the charge to create a connected lifestyle that adapts to the modern user's needs—both at home and on the road.