#Japan #Okayama #Setonowa #LIVENESS #regional SMEs

New Strategic Alliance Between Setonowa and LIVENESS

In a significant move to bolster regional small and medium enterprises (SMEs), Setonowa Co., Ltd. has announced a partnership with LIVENESS, aimed at supporting innovative business development including overseas expansion. Setonowa, led by President Minoru Ota in Okayama City, seeks to tackle various challenges faced by local mid-sized businesses in Japan, particularly as the country grapples with declining population and shifting market dynamics.

Background of the Agreement

Local SMEs in Japan face numerous hurdles, including overseas market entry, marketing challenges, and workforce shortages. Traditional support mechanisms often fall short of meeting their growth strategies. Recognizing this, Setonowa intends to elevate its already established regional business support programs. By transitioning from purely financial assistance to offering substantial backing in core business activities, Setonowa aims to be more relevant in today's business environment.

LIVENESS, headquartered in Shinjuku, Tokyo, possesses a robust network of researchers that facilitates the discovery of technological seeds and excels in international expansion support. The synergy between Setonowa's local business support and LIVENESS’s research capabilities aligns perfectly, leading to this innovative alliance. Both organizations are committed to creating a new support model that will enable local companies to thrive.

Collaborative Efforts Defined by the Agreement

The partnership between Setonowa and LIVENESS sets forth a comprehensive plan to address specific areas of collaboration:
1. Discovery and development of local resources.
2. Marketing support for these local resources.
3. Assistance in developing new products utilizing regional assets.
4. Exploring new sales channels for local resources.
5. Dissemination of information regarding local assets.
6. Facilitating collaboration between regional businesses and external companies or research institutions.
7. Any other necessary matters for cooperation and collaboration.

Through these collective efforts, the two organizations aim to harness the knowledge and skills inherent in regional SMEs to solve market challenges, stimulate sustainable growth, and create new business models.

Future Prospects

Both entities are steadfast in their mission to activate the regional economy by maximizing the potential of local SMEs. By focusing on their inherent knowledge and technology, Setonowa and LIVENESS aspire to tackle pressing market challenges and ensure continuous growth within the region. This partnership is not just a response to the immediate needs of SMEs but also a visionary step towards reshaping the economic landscape for the future.

About LIVENESS

Founded in 2001 by a group of fifteen engineering students, LIVENESS is a professional collective of researchers dedicated to advancing scientific technology for the betterment of society. Each employee actively identifies challenges and collaborates passionately with researchers and businesses to solve them, ultimately aiming for scientific advancement and a positive impact on the planet. Learn more about their initiatives on their official website: LIVENESS.