Rosetta's Innovative PR AI Streamlines Press Release Generation for Construction Industry

Revolutionizing Press Releases in Construction: Rosetta's PR AI

In the bustling world of construction and infrastructure, communicating essential updates effectively is a significant challenge faced by PR professionals. The frequent use of specialized terminology—such as "construction start", "completion", and "contract award"—often creates a barrier between the message and the general public. With an aim to solve these challenges, Rosetta, a leader in the AI translation sector, has launched the "PR AI" solution tailored specifically for the construction industry.

What is PR AI?

"PR AI" is an innovative artificial intelligence platform developed by Rosetta, headquartered in Tokyo's Chiyoda Ward. This AI agent is designed to generate and evaluate press releases that resonate with media outlets and the general public, making it easier to convey messages that might otherwise come across as convoluted or technical. By transforming the intricate jargon of the construction sector into accessible language, PR AI seeks to enhance public understanding of important projects.

Addressing the PR Dilemmas in Construction

The construction and infrastructure fields often find themselves grappling with the following PR issues:

- Complex Terminology: Terms like "construction start" and "project award" are not commonly understood outside the industry, making it difficult to capture media attention.
- Lack of Clarity on Social Impact: Communicating the significance of these projects to communities can be challenging, and the potential benefits to local residents may remain unexpressed.

Key Features of PR AI

1. Translating Specialized Documents: Using existing administrative procurement documentation and schedules, PR AI extracts essential points and crafts clear, concise press releases that engage both media outlets and the public alike.
2. Crafting Narratives Focused on Social Value: The AI is capable of creating storylines that emphasize community safety and future living improvements, ensuring that press releases are not only informative but also resonate on a social level.

Example Press Releases Generated by PR AI

To illustrate the capabilities of PR AI, we present some sample press release titles it could generate:
1. Massive Renewal Begins—Route 412’s Sample Bridge Transforms into a "100-Year Bridge"
- Moving beyond "destruction" to "restoration", this project—utilizing cutting-edge PC girder and seismic technology—aims to increase strength by 300% while reducing noise by 50%, with a target completion in Spring 2027.
2. Handing Over 50 Years of Memories—Sample Bridge Reconstruction Starts June 2025
- With innovations in PC girder structure and seismic technology achieving a threefold increase in safety, this tranquil endeavor aims for completion in Spring 2027.

Supporting Busy PR Professionals

Developed based on feedback from actual PR practitioners, PR AI features both a scoring function and a generation capability. The scoring function uses patented technology to evaluate press release quality and media placement potential, enhancing communication effectiveness. The generation feature allows users to input a brief overview, resulting in a compelling title and content that can significantly reduce the initial drafting workload, making it a reliable assistant for busy PR teams.

Future Outlook

Rosetta aims to leverage its expertise in developing specialized AI solutions to further advance industry-specific AI applications, branching out into various sectors. Organizations interested in press release generation or custom AI development are encouraged to reach out for collaboration.

How to Get Started with PR AI

PR AI is accessible through web browsers on both PCs and smartphones:
1. Register at the PR AI dedicated site (7-day free trial available).
2. Utilize the scoring and generation features for press releases.

Pricing Plans

- Press Release Scoring Plan: ¥5,500 (tax included) per month for up to 15 evaluations.
- Press Release Generation and Scoring Set Plan: ¥8,800 (tax included) for up to 30 uses monthly.
- Corporate Plan: ¥37,400 (tax included) for 50 uses monthly, with options for account sharing and invoice payments.

About Rosetta

With a mission to liberate people from limitations of location, time, and language, Rosetta holds the top market share in the Japanese translation industry, offering specialized AI services for various sectors, including legal, pharmaceutical, finance, and technology.

For more details on PR AI or custom AI solutions, visit Rosetta.

Company Name: Rosetta Co., Ltd.
Headquarters: Chiyoda, Tokyo
Founded: February 2004
Contact Information: [email protected]

Let Rosetta’s PR AI elevate your communication strategies and redefine how press releases are created in the construction and infrastructure industry.