#Japan #Tokyo #Every WiLL #Toriiku #Logistics Startup

Every WiLL: A Game Changer in Package Delivery

In an age where e-commerce is booming and delivery drivers are increasingly in short supply, innovative solutions are needed to ensure the smooth functioning of logistics. Every WiLL, a logistics and real estate startup based in Shinjuku, Tokyo, is at the forefront of this transformation with its groundbreaking service, Toriiku. Recently, the company garnered significant acclaim by winning multiple prestigious awards, including the Resona Capital Award and the Outstanding Award at acceleration programs spearheaded by the Organization for Small & Medium Enterprises and Regional Innovation (OSME) and the Cabinet Office’s Okinawa Comprehensive Bureau.

Toriiku: A Cutting-Edge Package Delivery Service

Toriiku stands out as Japan's first delivery service that addresses critical social issues such as driver shortages and reduced foot traffic in stores and public facilities. By allowing users to pick up their packages at designated Toriiku Spots—unmanned location points situated along their daily routes—customers can collect their deliveries at their convenience, all while earning points as rewards. Such an innovative approach not only contributes to a more efficient delivery process but also offers a new way for businesses to attract foot traffic through the use of previously unused spaces.

The Impact of Awards on Growth

The startup received the Resona Capital Award on February 10, 2026, during the final review of the FASTAR program, a growth acceleration initiative aimed at startups seeking to go public or pursue mergers and acquisitions. Every WiLL’s business model received recognition for its potential to tackle pressing societal challenges while showing strong growth prospects. Participating in this program, which involved collaboration with experts to refine business plans, has provided significant visibility and credibility to the firm's mission.

Further recognition came on January 14, 2026, when Toriiku earned the Outstanding Award at the ‘Social X Acceleration for OKINAWA 2025’ program. This event spotlighted 15 finalists contributing to both financial returns and social impact through cooperation with local governments.

Advantages for All Stakeholders

For Individuals

Toriiku liberates customers from the constraints of conventional delivery schedules, allowing them to collect their packages on their terms and earn rewards, thus promoting non-face-to-face transactions. Security is enhanced through AI surveillance at the Toriiku Spots, assuring users of their safety when retrieving items.

For Delivery Companies and Drivers

This innovative model also benefits delivery personnel. By allowing multiple packages to be consolidated for delivery to Toriiku Spots, delivery routes become shorter and more efficient, effectively reducing the number of destinations that drivers visit. Reducing contact points in this manner minimizes driver workloads as well, substantially easing the burden faced in the industry.

For Property Owners

Businesses and public facilities can leverage their unused spaces (as small as 1.5 Tsubo) to create new customer flow, driving sales and revitalizing local economies. The collaboration during the pilot program conducted with the Ministry of Land, Infrastructure, Transport and Tourism showed that 28% of Toriiku users made impulse purchases when visiting the locations where Toriiku Spots were set up.

A Vision for the Future

According to CEO Toshiaki Sudo, the convenience of home delivery has unwittingly placed an increasing strain on delivery drivers, leading to severe workforce shortages. He emphasizes the urgent need to address this critical issue, as many experts predict the potential collapse of Japan’s delivery infrastructure by 2030. With the rise of e-commerce exacerbating these challenges, Sudo and Every WiLL are determined to find sustainable solutions as a startup.

Every WiLL is not only focused on resolving current logistical challenges but also on developing partnerships with municipalities and businesses to foster a more collaborative and innovative approach to logistics.