GUNZE's ASEDORON Launches Innovative Campaign to Combat Sweat Discomfort

GUNZE’s ASEDORON: Revolutionizing Sweat Management

In just two years since its debut, GUNZE’s ASEDORON brand has made a remarkable impact in the personal care industry, surpassing total shipments of 3 million units. As the relentless heat persists each summer, GUNZE is taking significant steps to promote ASEDORON with an innovative advertising campaign featuring ad trucks and a brand new TV commercial.

Tackling Sweat Discomfort Head-On

With rising temperatures and humidity becoming a part of our daily lives, the term 'Extreme Heat Day' has been officially recognized in weather forecasts. Nowadays, perspiration discomfort can occur even just by walking outside. Moments when one transitions from motion to stillness, such as waiting at traffic lights or standing in elevators, intensifies the unpleasant sensation of sweat trickling down the skin.

GUNZE understands how frustrating this is for many individuals, and thus, their ad truck campaign directly addresses these discomforts by engaging people's senses visually and audibly. With the ad trucks traversing urban areas, GUNZE aims to propose solutions to this common yet significant problem faced by many during the hot months. The campaign will run in major regions, including Tokyo and Osaka, from June 6 to July 5, 2026.

Marketing Campaign Details

- Campaign Duration: June 6, 2026 - July 5, 2026
- Areas Covered: Tokyo (Shinjuku, Ginza, Tokyo area) & Osaka (Umeda, Shinsaibashi, Namba area)

Important Note: Please be cautious of your surroundings while viewing the ad trucks. Avoid actions that may hinder traffic or disturb others. The campaign schedule is subject to change due to weather conditions or traffic circumstances without prior notice.

Introducing the New TV Commercial: "That Sweat, Ugh, Gone!"

Accompanying the ad trucks is a fresh TV commercial that cleverly captures the frustration of sweating through its light-hearted yet relatable portrayal of annoying sweat moments. Through the inventive term 'Ase-matope'—a blend of 'Ase' (sweat) and 'onomatopoeia'—the commercial features rhythmic expressions such as “too” for dripping sweat and “be-ta” for sticky sweat, making it easy to recall those uncomfortable moments.

This engaging commercial is designed to resonate with audiences, encouraging them to consider ASEDORON as a go-to product for their sweat management needs, particularly during tough summer weeks. The TV commercial airs from June 8 to June 21, 2026, and aims to reach a wide audience, reminding viewers of the unpleasantness sweat can bring, while suggesting a simple solution.

Quick Commercial Links

Learn More About ASEDORON

If you are looking for effective solutions to combat sweat discomfort, visit the ASEDORON brand page here for more information on products and availability. ASEDORON is available at various retail outlets, including major supermarkets and online through the GUNZE STORE.

With its high-performance sweat management technology, ASEDORON is poised to become an essential companion for individuals seeking relief from the oppressive heat. Join GUNZE in this exciting campaign to help redefine comfort in the summer months.