Experience Unique Dubai Chocolate Strawberries at Ikspiari from February 2026
The Ikspiari venue in Maihama is set to host an enticing culinary event from February 1st to February 28th, 2026, showcasing the incredible Dubai chocolate strawberries. This indulgent offering is part of a seasonal pop-up by 'Strawberry Choco', a brand dedicated to sharing the finest quality strawberries and chocolate combinations.
Dubai chocolate is a delightful invention that marries crunchy pistachio cream, made from pistachio paste mixed with kadaif (thin noodle-like dough), enveloped in rich chocolate. Its unique texture and intense pistachio flavor have quickly gained popularity worldwide, especially on social media where this new dessert trend went viral. At the event, customers will experience fresh strawberries generously coated in this crunchy chocolate, creating a truly irresistible treat.
Strawberry Choco emerges from the renowned 'Candy Apple', an acclaimed brand known for its gourmet candy apples across Japan. With 33 stores nationwide, 'Strawberry Choco' is Japan's first specialist chocolate-covered strawberry shop, focusing on promoting the highest quality fruits. The concept behind this innovative brand is to represent Japan's premium fruit quality to the world. Their headquarters in Harajuku, along with various locations in Tokyo, Kyoto, and Osaka, have gathered immense attention, amassing over 50 million views across related videos, signifying substantial buzz around their offerings.
Every day, 'Candy Apple' leverages its exceptional procurement abilities to ensure that only the highest quality strawberries are selected and delivered directly from local markets, aligning with the seasonal peaks of strawberry freshness. This allows the sweetness of the chocolate to be perfectly complemented by the ripeness of the strawberries.
Additionally, 'Strawberry Choco' utilizes premium couverture chocolate, favored by renowned patisseries, enhancing the natural allure of these strawberries. To maintain optimal taste and texture, they employ specialized chocolate warmers imported from Italy, precisely managing temperature for that perfect melting sensation on the palate and achieving a stunningly glossy finish. This commitment to quality will also be present at Ikspiari, guaranteeing fresh, delectable offerings.
The event will feature a selection of six distinctive delights:
In addition to the chocolate-covered strawberries, fresh strawberry smoothies made from freshly squeezed ingredients will also be available, crafted on-demand to ensure optimal taste.
MARU Co., Ltd. is committed to illustrating the beauty of fruit through its establishments, like the acclaimed 'Daikanyama Candy Apple' and Japan's first chocolate-covered strawberry shop, 'Strawberry Choco'. The visionary behind this brand, Yoshisuke Nishino, transitioned into the food industry in his fifties without any prior experience, rapidly transforming 'Daikanyama Candy Apple' into a nationwide sensation within just a few years.
What is Dubai Chocolate?
Dubai chocolate is a delightful invention that marries crunchy pistachio cream, made from pistachio paste mixed with kadaif (thin noodle-like dough), enveloped in rich chocolate. Its unique texture and intense pistachio flavor have quickly gained popularity worldwide, especially on social media where this new dessert trend went viral. At the event, customers will experience fresh strawberries generously coated in this crunchy chocolate, creating a truly irresistible treat.
Introducing Strawberry Choco
Strawberry Choco emerges from the renowned 'Candy Apple', an acclaimed brand known for its gourmet candy apples across Japan. With 33 stores nationwide, 'Strawberry Choco' is Japan's first specialist chocolate-covered strawberry shop, focusing on promoting the highest quality fruits. The concept behind this innovative brand is to represent Japan's premium fruit quality to the world. Their headquarters in Harajuku, along with various locations in Tokyo, Kyoto, and Osaka, have gathered immense attention, amassing over 50 million views across related videos, signifying substantial buzz around their offerings.
Product Features and Quality
Every day, 'Candy Apple' leverages its exceptional procurement abilities to ensure that only the highest quality strawberries are selected and delivered directly from local markets, aligning with the seasonal peaks of strawberry freshness. This allows the sweetness of the chocolate to be perfectly complemented by the ripeness of the strawberries.
Additionally, 'Strawberry Choco' utilizes premium couverture chocolate, favored by renowned patisseries, enhancing the natural allure of these strawberries. To maintain optimal taste and texture, they employ specialized chocolate warmers imported from Italy, precisely managing temperature for that perfect melting sensation on the palate and achieving a stunningly glossy finish. This commitment to quality will also be present at Ikspiari, guaranteeing fresh, delectable offerings.
Offerings at Ikspiari
The event will feature a selection of six distinctive delights:
- - The best-selling dark chocolate strawberries
- - Sweet and smooth white chocolate strawberries
- - Elegant matcha chocolate strawberries
- - Rich and indulgent strawberries covered in classic chocolate
- - The star of the show, crunchy Dubai chocolate strawberries
In addition to the chocolate-covered strawberries, fresh strawberry smoothies made from freshly squeezed ingredients will also be available, crafted on-demand to ensure optimal taste.
Event Details
- - Location: Ikspiari, Maihama (1st Floor, The Court Yard Food Selection)
- - Duration: February 1 (Sunday) to February 28 (Saturday), 2026
- - Hours: According to facility hours
About MARU Co., Ltd.
MARU Co., Ltd. is committed to illustrating the beauty of fruit through its establishments, like the acclaimed 'Daikanyama Candy Apple' and Japan's first chocolate-covered strawberry shop, 'Strawberry Choco'. The visionary behind this brand, Yoshisuke Nishino, transitioned into the food industry in his fifties without any prior experience, rapidly transforming 'Daikanyama Candy Apple' into a nationwide sensation within just a few years.
- - Company Name: MARU Co., Ltd.
- - CEO: Yoshisuke Nishino
- - Headquarters: 2-5 Daikanyama-cho, Shibuya-ku, Tokyo, Japan
- - Established: July 2020
- - Capital: 10 million yen
- - Business Focus: Restaurant management.
Topics Consumer Products & Retail）
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