Aden + Anais Brand Week in Futako Tamagawa Celebrates Family Treasures
The Aden + Anais Brand Week is set to be an unforgettable experience, running from March 13 to April 2 at the DADWAY／Ergobaby location in Futako Tamagawa. This event celebrates over 15 years of Aden + Anais being synonymous with newborn gifts and family moments in Japan. As the official distributor of this beloved baby lifestyle brand, DADWAY invites families to rediscover the essence of their products, which transcend mere baby items and evolve into cherished family heirlooms.
At the heart of this event lies a beautifully curated experience interconnected with emotions, memories, and legacies. It emphasizes the idea that a single swaddle can carry the weight of family love and joy, passed down through generations. During the 21-day special event, visitors can immerse themselves in the world of Aden + Anais, thanks to collaborations with family photography experts from Studio Caratt, showcasing the joy of family bonding through artistic and impactful content.
1. Photo Event (Reservation Required)
For those wishing to capture their precious family moments, a limited two-day photo event awaits. With an exclusive photo spot designed to reflect Aden + Anais's signature soft aesthetic, professional photographers from Studio Caratt will be on hand to capture the blissful moments of children enveloped in the warmth of swaddles.
This experience is designed to go beyond just taking memorable pictures. Participants can create 'treasures for the future' that evoke memories of the soft textures and warmth of those special times. Attendees will also receive a special gift to commemorate this one-of-a-kind event.
Special Package Content (Event Benefits)
2. Self-Photo Spot
For those who prefer to capture moments on their own, a self-photo spot will be available, adorned with Aden + Anais's signature colors and motifs. This Instagram-worthy space allows families to create lasting memories effortlessly while enjoying their shopping experience.
3. Exclusive Shopping Opportunities
During the Brand Week, attendees can preview and pre-order the 2026 New Collection set to launch in April. Designs featuring trends such as 'Bows', 'Vintage Cars', and playful 'Ice Cream' motifs will undoubtedly excite family shoppers.
Among the highlights is the mural print swaddle, showcasing artistry that mesmerizes adult sensibilities alongside children’s joy.
Additionally, fans can find a limited set featuring beloved 'Miffy' baby items, an exclusive partnership that highlights both brands' love for children and family.
In the spirit of sharing special family moments, the event will be accessible to everyone nationwide through an exciting exhibition relay combining both online interactions and Studio Caratt's expertise.
The collaboration between aden + anais and Studio Caratt stems from a shared philosophy: to immortalize the precious moments between parents and children. Through the aesthetic of aden + anais and the artistic flair of Studio Caratt, this initiative aims to create memorable, heartfelt experiences for families.
Founded in New York in 2006 by Reagan Moya-Jones, aden + anais is dedicated to providing comfortable and stylish baby and children's products. Known for its breathable, soft muslin cotton swaddles, the brand carries a mission of nurturing warmth and comfort within parenting experiences, ultimately creating heirlooms that families treasure across generations.
To explore aden + anais’s latest offerings visit their official Rakuten store or find more on the DADWAY online shop.
About Studio Caratt
Studio Caratt specializes in capturing the essence of childhood milestones with its range of services, from ceremonies to birthdays. They focus on creating original costumes and sets that reflect current trends, dedicated to delivering beautiful, cherished memories.
Explore more at their official website or follow them on Instagram.
At the heart of this event lies a beautifully curated experience interconnected with emotions, memories, and legacies. It emphasizes the idea that a single swaddle can carry the weight of family love and joy, passed down through generations. During the 21-day special event, visitors can immerse themselves in the world of Aden + Anais, thanks to collaborations with family photography experts from Studio Caratt, showcasing the joy of family bonding through artistic and impactful content.
Event Highlights
1. Photo Event (Reservation Required)
For those wishing to capture their precious family moments, a limited two-day photo event awaits. With an exclusive photo spot designed to reflect Aden + Anais's signature soft aesthetic, professional photographers from Studio Caratt will be on hand to capture the blissful moments of children enveloped in the warmth of swaddles.
This experience is designed to go beyond just taking memorable pictures. Participants can create 'treasures for the future' that evoke memories of the soft textures and warmth of those special times. Attendees will also receive a special gift to commemorate this one-of-a-kind event.
- - Location: DADWAY／Ergobaby Futako Tamagawa Rise – Special Event Space
- - Date: March 14 (Sat) / March 28 (Sat)
- - Time: 10:30 AM - 6:00 PM
- - Capacity: Limited to 50 families each day
- - Participation Fee: 3,300 yen (tax included)
Special Package Content (Event Benefits)
- - A professional photo session capturing your child's adorable expressions with three selected images provided digitally.
- - A set of three soft washcloths showcasing the brand’s exceptional quality, allowing participants to choose their favorite design.
- - Exclusive aden + anais candies offered only to participants, ensuring a sweet surprise.
- - A 1,000 yen special coupon for use at DADWAY／Ergobaby Futako Tamagawa, valid for future purchases.
2. Self-Photo Spot
For those who prefer to capture moments on their own, a self-photo spot will be available, adorned with Aden + Anais's signature colors and motifs. This Instagram-worthy space allows families to create lasting memories effortlessly while enjoying their shopping experience.
3. Exclusive Shopping Opportunities
During the Brand Week, attendees can preview and pre-order the 2026 New Collection set to launch in April. Designs featuring trends such as 'Bows', 'Vintage Cars', and playful 'Ice Cream' motifs will undoubtedly excite family shoppers.
Among the highlights is the mural print swaddle, showcasing artistry that mesmerizes adult sensibilities alongside children’s joy.
Additionally, fans can find a limited set featuring beloved 'Miffy' baby items, an exclusive partnership that highlights both brands' love for children and family.
Engaging with the Community Online
In the spirit of sharing special family moments, the event will be accessible to everyone nationwide through an exciting exhibition relay combining both online interactions and Studio Caratt's expertise.
- - Instagram Campaign: Follow both Aden + Anais and Studio Caratt's official accounts to participate in a lucky draw for special gifts ranging from free photo sessions to swaddle sets.
- - Rakuten Anniversary Campaign: During the Brand Week, shop at the Aden + Anais Rakuten official store to enjoy an exclusive 2BUY campaign.
- - Studio Caratt Special Offers: Starting from March 30, families visiting Studio Caratt can receive aden + anais blankets while supplies last.
Collaboration for Family Treasures
The collaboration between aden + anais and Studio Caratt stems from a shared philosophy: to immortalize the precious moments between parents and children. Through the aesthetic of aden + anais and the artistic flair of Studio Caratt, this initiative aims to create memorable, heartfelt experiences for families.
About Aden + Anais
Founded in New York in 2006 by Reagan Moya-Jones, aden + anais is dedicated to providing comfortable and stylish baby and children's products. Known for its breathable, soft muslin cotton swaddles, the brand carries a mission of nurturing warmth and comfort within parenting experiences, ultimately creating heirlooms that families treasure across generations.
To explore aden + anais’s latest offerings visit their official Rakuten store or find more on the DADWAY online shop.
About Studio Caratt
Studio Caratt specializes in capturing the essence of childhood milestones with its range of services, from ceremonies to birthdays. They focus on creating original costumes and sets that reflect current trends, dedicated to delivering beautiful, cherished memories.
Explore more at their official website or follow them on Instagram.
Topics People & Culture）
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