#Japan #Tokyo #Coca Lero #Picante #Intrepid Spirits

Coca Lero's Picante Flavor Launch in Japan

Intrepid Spirits Japan Co., Ltd., headquartered in Minato, Tokyo, has announced the official launch of Coca Lero's new product, "Coca Lero Picante," in March 2025. Following its release by the Kokubu Group in October 2025, this exciting liqueur has already generated significant interest among young adults in their 20s to 30s, particularly within the nightlife market.

Background of the Launch

The rise in popularity for bold flavors in the beverage market aligns with current trends towards spicier tastes and the demand for unique spices. Coca Lero Picante stands out due to its refreshing botanical aromas, coupled with a tantalizing kick from red chili peppers. Consumers are increasingly drawn to its delightful mouthfeel, quickly followed by its stimulating taste. This liqueur not only works excellently as a straight shot but also serves as an impactful base for cocktails. Furthermore, the product taps into upselling opportunities for existing users while attracting new demographics with its eye-catching red color, delivering an exciting "new drinking experience" that enhances its market presence.

Product Overview

• - Product Name: Coca Lero Picante
• - Category: Liqueur
• - Alcohol Content: 29%
• - Volume: 700ml
• - Suggested Retail Price: ¥4,980 (excluding tax)
• - Country of Origin: Ireland

This vibrant "Red Coca Lero" Picante unites sweet and refreshing botanicals with a hint of spiciness reminiscent of red chili peppers. Its aromas of citrus and spices are designed to awaken the senses, making it a perfect complement for those seeking heightened excitement during their nightlife adventures.

Expansion of the Coca Lero Brand

In an effort to further enhance brand reach, Coca Lero will also introduce a series of 20ml mini bottles. These smaller bottles cater to those interested in trying new flavors or those who enjoy varying tastes in home drinking sessions, facilitating inclusion for new users.

Product Details of Smaller Bottles

• - Names: Coca Lero (Classico, Vida, Picante)
• - Alcohol Content: (Classico, Picante) 29%, (Vida) 22%
• - Volume: 20ml
• - Packaging: 20ml x 160
• - Suggested Retail Price: ¥250 (excluding tax)
• - Country of Origin: Netherlands (for the 20ml bottles)

• - Coca Lero Classico: A premium liqueur featuring a blend of 17 botanicals, including Amazon guarana, juniper berries, and lime, delivering a refreshing and exotic taste.
• - Coca Lero Vida: Offers a tropical premium liqueur experience, combining seven types of super fruit flavors, including pink guava, passion fruit, star fruit, and acai berry.
• - Coca Lero Picante: This vibrant new premium liqueur combines sweet and refreshing botanicals with a spicy kick reminiscent of red chili peppers, creating a truly unique experience.

Future Developments

Intrepid Spirits Japan Co., Ltd. aims to rejuvenate the liqueur market through the Coca Lero brand by providing diverse "drinking experiences". Future initiatives include:

• - Limited Edition Bottle Releases
• - Promotions linked to music festivals and club events
• - Strengthening influencer marketing campaigns
• - Expanding distribution channels for larger bottle products

Through these efforts, Intrepid Spirits seeks to enhance brand recognition and further amplify sales.

Inquiries for Products and Sales

For any inquiries regarding products and marketing:
Kokubu Group Holdings
Marketing and Product Planning Department
Product Development Division, Section 2
Phone: 03-3276-4125