TP Honored as 2026 Asia-Pacific Customer Experience Company of the Year for AI Innovations

TP Wins Prestigious Recognition for Innovative Customer Experience Management

In a significant achievement for the customer experience industry, TP has been named the 2026 Asia-Pacific Customer Experience Management Services Company of the Year by Frost & Sullivan. This accolade highlights TP's exceptional capabilities in leveraging artificial intelligence to transform customer interactions and elevate operational standards across the rapidly evolving service landscape.

A Leader in AI-Led Transformation

Frost & Sullivan's recognition underscores TP's evolution beyond traditional CX outsourcing, establishing the firm as an innovator that fuses intelligent automation with human insight. The company’s commitment to delivering measurable outcomes through responsible and governed AI operations sets TP apart in a competitive market.

Krishna Baidya, Vice President of the ICT Practice at Frost & Sullivan, praised TP's strategic approach, stating, "TP is helping shape the next phase of CX management by moving AI from experimentation into governed and measurable operations at scale. Its combination of AI orchestration, regional delivery depth, and operational discipline provides enterprises with a practical path to transform CX while preserving the human judgment and empathy that remain essential.”

TP's AI framework, TP.ai, acts as an orchestrator of a hybrid workforce, effectively integrating chatbots and human agents with analytics, and workflow automation tools. This model allows organizations to adapt their customer care and back-office operations dynamically, ensuring a tailored approach to customer service that meets diverse regulatory and cultural requirements across the Asia-Pacific region.

Modular Capabilities for Business Integration

Innovation remains at the center of TP’s strategy. The company offers pre-built modular capabilities including TP.ai Connect, TP.ai Assist, and TP.ai Growth, enabling businesses to seamlessly integrate AI technologies into existing operations. This rich blend of functionalities aids organizations in improving service speed and accuracy, bolstering productivity and compliance, while remaining agile to market changes.

David Rizzo, President and CEO - APAC at TP, elaborated on the company's vision, asserting, "AI is changing the economics of customer experience, but the technology itself was never the point. The opportunity lies in how enterprises rework workflows, decisions, and operating models around AI and human expertise—this is the shift we refer to as Opportunity AI. This recognition reflects our commitment to translating that opportunity into tangible impact for our clients across Asia-Pacific.”

A Growth-Oriented Presence in Asia-Pacific

With operations spanning Japan, South Korea, Australia, India, China, Singapore, and the Philippines, TP employs a comprehensive model that combines various delivery methodologies, including offshore, nearshore, and work-from-home setups. This flexible approach not only adheres to local market demands but also fosters deeper engagement with clients.

Moreover, TP's local leadership structure has further enhanced its positioning, allowing the company to closely align with market-specific needs and cultivate successful relationships with enterprises looking to enhance their customer experiences.

Frost & Sullivan’s rigorous evaluation process recognized TP for its effective competitive strategy, innovative execution, and market responsiveness. The firm's capacity to blend global benchmarks with local execution has positioned it favorably in the CX management landscape, spotlighting its role as a pioneer in AI-enabled transformation and measurable client outcomes.

Looking Ahead

Each year, the Company of the Year Recognition is awarded to organizations demonstrating excellence in strategic implementation, resulting in substantial improvements in market presence and customer impact. As TP continues to innovate and push the boundaries of customer experience management, its role as a leader in this field is becoming increasingly clear.

Frost & Sullivan also signals a strong endorsement for TP’s commitment to best practices in leadership, technological improvement, and customer satisfaction, emphasizing the company’s potential to continue shaping the future of customer experience services around the globe.