SHEIN TOKYO Unveils Special Yukata Exhibition and August Event

The celebrated global fashion and lifestyle brand, SHEIN, takes center stage this summer with a special exhibition of beautiful yukata in its main area at SHEIN TOKYO. Beginning from July 27, visitors can immerse themselves in the richness of traditional summer kimono, a perfect prelude to the many summer festivals and fireworks displays. The exhibit offers a unique opportunity to view and appreciate SHEIN's selection of yukata, inspiring your summer outings.

Dive into Summer with SHEIN's Yukata Exhibition

In the heart of Harajuku, SHEIN TOKYO’s first-floor main area has transformed into a delightful showcase of yukata designed for the summer season. This exhibition not only highlights the elegance of these traditional garments but also serves as a style guide for occasions like hanabi (firework festivals) and summer matsuri (festivals). With choices ranging from colorful patterns to intricate designs, shoppers are encouraged to explore the combinations that resonate with their summer plans.

August Special Event: 'Try On Me' - A Fashionista's Playground

As the summer continues to unfold, SHEIN raises the bar with the unique 'Try On Me' event starting on August 8. Running until August 31, this month-long celebration invites guests to try on a wide variety of apparel and accessories from the store, including the latest autumn trends, completely at their leisure. Whether you’re looking to sport bold fall styles or blend them into your summer wardrobe, there's something for every fashion enthusiast.

Not only will attendees have the chance to wear the latest silhouettes, but they'll also enjoy capturing memories through a designated photo booth. After trying on outfits, guests can snap a photo using a Polaroid camera and share their experiences on social media platforms like X, TikTok, BeReal, and Instagram with the hashtags #SHEINTOKYO and #SHEIN26AW. Each participant will receive a complimentary Polaroid photo and can select a chic holder for their keepsake—perfect for showcasing those unforgettable fashion moments!

How to Participate in 'Try On Me'

Joining the 'Try On Me' event is a simple three-step process:
1. Explore: Select from an extensive array of apparel and accessories available for fitting at SHEIN TOKYO.
2. Photograph: Capture your chosen looks at the special Polaroid booth and share it on social media with the specified hashtags.
3. Receive Gifts: Once you post, you’ll get a keepsake Polaroid photo and a stylish photo holder of your choice!

Please note that participation is limited to one entry per person, and all gifts are available in limited quantities, so don't miss out!

Visit SHEIN TOKYO

SHEIN is committed to democratizing fashion and making it accessible to all by blending traditional and modern styles. The showroom can be found at:

- Address: 4-25-9 Jinguumae, Shibuya, Tokyo, 150-0001, Japan
- Transportation: Just a 6-minute walk from Meiji-jingumae (Harajuku) Station on the Tokyo Metro Fuku-Toshin Line or a 10-minute stroll from Harajuku Station.

About SHEIN

SHEIN is a rapidly growing online fashion and lifestyle brand, dedicated to offering affordable, stylish choices through collaboration with global suppliers. Its mission focuses on innovating the production process, aiming for a smarter and more sustainable fashion industry. With a keen eye for trends and consumer needs, SHEIN continues to captivate and inspire fashion lovers around the world.

For more information about SHEIN and to stay updated with the latest offerings, visit their official website at SHEIN or download their app for iOS and Android for free at App Download.