#Japan #Saucony #Shinjuku #Isetan Shinjuku #ProGrid Omni 9

Discover Saucony's First Pop-Up Store in Japan

From August 20 to September 2, 2025, the renowned U.S.-based performance running lifestyle brand, Saucony, will take over the Isetan Shinjuku store with a pop-up shop that every running enthusiast will want to visit. This exciting event will not just showcase the latest releases, but also provide a unique opportunity for customers to blend fashion with function in the world of running shoes.

Exclusive Launch of ProGrid Omni 9

At the heart of this pop-up store is the much-anticipated launch of the ProGrid Omni 9, an upgraded model of the classic running shoe that has been beloved since its original release in 2010. With the theme of "Tomorrow, Meet Yesterday," the new version preserves the shoe's iconic silhouette while enhancing it with modern elements tailored for today’s lifestyle. The new features include a sock-like top lining that significantly improves comfort, offering an exquisite blend of trendy design and practical performance. The pop-up shop will also debut the exclusive colorway SILVER/BLUSH, alongside popular shades from the existing lineup. Each shoe, priced at 25,300 JPY, will be available in sizes ranging from 23 cm to 25 cm, making it accessible for a wide audience.

Introducing the Saucony SILO Collection

In addition to the eagerly awaited ProGrid Omni 9, the pop-up will introduce the latest footwear collection, Saucony SILO, which beautifully marries tradition with cutting-edge technology and high fashion. First revealed at the Paris Fashion Week in January 2025, the SILO collection redefines luxury sneakers with its sleek design and high-performance capabilities. Visitors to the pop-up will surely be drawn to these innovative products, embodying both style and comfort.

Event Details and Exclusive Offers

• - Event Duration: August 20, 2025 – September 2, 2025
• - Location: Isetan Shinjuku store, second floor, women's footwear section
• - Store Hours: 10:00 AM to 8:00 PM (aligned with building hours)

To make the event even more special, customers who sign up for a new M.I. Card at the store will receive a Saucony original shoe bag as a gift. This offer is limited to the first 20 customers, creating an added incentive to visit early!

Featured Products

Some featured products that will be available include:

• - ProGrid Omni 9: A reimagined version of the beloved classic, available in colors SILVER/BLUSH, TMY WHITE/SILVER, and SILVER/MUTANT.
• - Gripper S: A pioneering running shoe that emerged in an era when many viewed running as a rigorous sport, priced at 20,900 JPY. Available in sizes 22-25 cm with popular colors like BLACK, SILVER, and ADOBE.
• - 586I S: A stylish casual shoe featuring a two-tone upper crafted from full-grain leather and suede, at 30,800 JPY. Available in various sizes and colors, including BLACK/FLINT and IVORY/CLAY.

About Saucony

Founded in 1898 in the U.S., Saucony has become a prominent performance running lifestyle brand recognized for its innovation, style, and culture. The brand is committed to supporting runners with products featuring award-winning technologies such as PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™. Each product is designed with the intention of inspiring better lives through the running culture and personal expression.

For those intrigued by the combination of performance and style, the pop-up store presents a perfect occasion to discover Saucony's offerings firsthand.

Stay updated by following Saucony Japan on their official Instagram: Saucony Japan Instagram