#Italy #Milan #Midea HVAC #Midea Academy #Midea Solutions Hub

Midea's Commitment to Sustainability at MCE 2026

Midea showcased its dedication to a sustainable future at the MCE 2026 event in Milan, under the theme "Green Vision, Blue Future." This initiative aimed to highlight innovative solutions for sustainable heating and cooling, along with the introduction of its comprehensive professional service ecosystem.

Enhancing Customer Experience

Midea is elevating its service offerings by introducing the Midea HVAC professional service system, designed to enhance the entire lifecycle of its products. This move reflects a significant shift from product excellence toward a holistic, supportive service framework that prioritizes client needs.

Key Service Components

Midea's presentation featured several key components of its service spectrum, which includes:
1. Midea Club: A motivational program for installers currently active in 21 countries, boasting over 210,000 registered members. This initiative has successfully completed over 400 million installations and rewards qualified suppliers with various benefits, including free training, AI-supported tools, and opportunities for new business through intelligent follow-up support.
2. Midea Solutions Hub: In collaboration with local partners, Midea is establishing showrooms serving as professional shared spaces for showcasing and customizing products. These hubs also function as pickup points for installers, streamlining their operations.
3. Blue Service and Midea Academy: Midea's core technical support foundation, featuring over 170 service centers in Italy alone, including specialized Blue Service nodes. These centers act as micro-logistics centers for original spare parts, ensuring rapid, high-quality service and providing technical training while solidifying brand trust.

Fostering Industry Collaboration

At the event, Midea conducted a panel discussion in collaboration with the Italian HVAC association, Assocclima, titled "Installers Leading the Energy Transition." The dialogue focused on the global shift from a product-centric model toward an integrated "product + service" approach, addressing critical issues such as installation standardization and enhancing the technical expertise of professional installers to deepen customer trust.

Showcasing Innovative Products

Midea also unveiled a range of flagship products and regional success stories:

• - Residential Air Conditioning (RAC): The introduction of R290 refrigerant split air conditioners on Malta exemplifies Midea’s regional success, positioning it as a model across Europe. The award-winning H-Pack interior heat pump noted for its easy installation, and the new PortaSplit Cool product, heralded as one of TIME magazine's "Best Inventions of 2025," also garnered attention. Additionally, the AI-powered Solstice solution is making waves for its energy savings, reducing consumption by over 30%. The MHELIOS product, designed for energy management and storage, optimizes costs during dynamic pricing.
• - Midea Building Technologies (MBT): At the forefront of commercial solutions, MBT introduced its new VRF V9 system, equipped with R32 refrigerant and second-generation electronic controls, alongside a full range of heat pumps and cooling systems for data centers, achieving energy efficiency ratings (PUE) as low as 1.2.
• - Kitchen & Water Heater Appliances (KWHA): In response to European energy transformation goals, Midea showcased efficient heat pump water heaters with an energy rating of A++, low NOx gas water heaters, and models designed for seamless integration with residential photovoltaic systems. This assortment emphasizes durability, particularly in areas prone to hard water, and is tailored for small households.

Conclusion

Midea's engagement at MCE 2026 exemplifies a pioneering step in the HVAC industry, emphasizing sustainability through innovative technology and a robust service framework. This commitment to a greener future is redefining how HVAC solutions are designed, implemented, and maintained, positioning Midea as a leader in the transition towards environmentally responsible technologies.