#Japan #Tokyo #Summer Collection #LILY BROWN #Mizuho Shiromiya

Get Ready for LILY BROWN’s Summer 2026 Collection!

As the warmer months approach, LILY BROWN, a renowned women’s fashion brand under Mash Style Lab based in Tokyo, is set to launch its exciting Summer 2026 collection. On April 22, 2026, at 12:00 PM JST, customers will have the opportunity to pre-order the latest styles via the LILY BROWN official website and the MASH STORE app, alongside popular e-commerce site USAGI ONLINE.

Anticipation Builds with Visual Reveal

Prior to the pre-order launch, eager fashion enthusiasts can preview the collection's visual lineup, featuring the stunning model Mizuho Shiromiya, starting April 17, 2026, at 12:00 PM JST. The release of these visuals is highly anticipated, showcasing a delightful mix of modern aesthetics and vintage flair, making them a must-see for fans of innovative fashion.

Unique Shopping Incentives

In addition to the new collection, LILY BROWN will offer a special MA Point campaign from April 22 to April 24. Purchases of pre-order items made by MA CARD members will receive a 10% point return regardless of their membership rank. This exciting offer encourages customers to enjoy shopping for stylish new looks.

A Celebration of Vibrant Design

LILY BROWN’s Summer 2026 collection embraces a theme called Refined Escape. It captures the essence of carefree summer days filled with gently flowing time and vibrant streets. The collection is infused with designs characterized by intricate cutwork, lace, and crochet, all set against modern silhouettes that reflect artistic and cultural influences of today.

Radiating humor and personality, the collection dazzles with eye-catching patterns and sun-kissed colors—perfect for those looking to add a touch of excitement and individuality to their wardrobe.

Featured Styles

Some standout pieces from the collection include:

• - Dress - ¥26,950
• - Sunglasses - ¥4,400
• - Bag - ¥19,800
• - Shoes - ¥24,970

With prices catering to a range of budgets, there are multiple appealing combinations available, such as:

• - Cardigan - ¥9,900
• - Hair Accessory - ¥3,960
• - Necklace - ¥5,280

Exclusive Novelty Fair

Along with the launch of the Summer collection, from April 22, LILY BROWN will host a special novelty fair. Customers who spend over ¥22,000 on their purchases—including pre-order items—will receive a Lily Bear Luggage Tag, offered in limited quantities on a first-come, first-served basis. Make sure to act quickly as supplies are limited!

Availability of the Collection

The entire collection and exclusive items can be found at:

• - Official stores nationwide
• - The official online store
• - USAGI ONLINE
• - MASH STORE (available on smartphone only)

Upcoming Events

• - Visual Release Date: April 17, 2026 at 12:00 PM JST
• - Pre-order Start Date: April 22, 2026 at 12:00 PM JST
• - MA POINT Campaign: April 22 - April 24, 2026

About Mizuho Shiromiya

Model Mizuho Shiromiya, born on January 25, 2005, in Hokkaido, has gained popularity as an exclusive model for the fashion magazine CanCam. She has also ventured into acting, starring in films such as Koi Wazurai no Ellie and Yano-kun no Normal Days, as well as appearing in the drama Husband No Mistake. This versatile talent is set to showcase her skills in the forthcoming film Kimi no Quiz, hitting theaters on May 15, 2026.

About LILY BROWN

Focusing on the concept of Vintage Feature Dress, LILY BROWN embodies the delicate craftsmanship and innovative designs inspired by vintage items, making them relevant to contemporary fashion. Their collections combine bold color choices with delightful details, appealing to those who appreciate both a free spirit and sophistication.

Discover more about LILY BROWN through their official website or follow them on Instagram and TikTok for the latest updates.