#Japan #Tokyo #CARTA HOLDINGS #YANS2026 #Telecy

Telecy Shines at YANS2026 Symposium

Telecy, a subsidiary of CARTA Holdings and headquartered in Minato, Tokyo, is set to exhibit at the 21st Young Researchers in Natural Language Processing Symposium (YANS2026), where it will present its cutting-edge technology on advertising effectiveness visualization based on causal inference and the application of generative AI. As a platinum sponsor, CARTA Holdings emphasizes its commitment to advancing technology and linguistic processing, making this symposium a perfect platform for sharing invaluable insights and innovations.

CARTA Holdings’ Vision for the Future

CARTA Holdings adheres to the principle of "Tech Vision," which values giving back to the community in gratitude for the contributions of past pioneers. The company believes that the foundation of current technologies is built upon historical advancements by previous generations. By participating in symposiums like YANS2026, CARTA aims to contribute to the technological and linguistic development within the community, benefiting society as a whole.

Telecy recognizes the importance of fostering a new generation of talent in data science and AI. By showcasing its practical applications and research in real-world scenarios, the company seeks to bridge the gap between academic learning and societal implementation, thereby nurturing growth within the tech community.

Highlights of Telecy's Exhibition

At the CARTA Holdings booth during the symposium, data science engineers from Telecy will introduce various solutions and initiatives leveraging generative AI:

• - Telecy Analytics: This innovative tool measures the effectiveness of television commercials, quantifying connections to outcomes like inquiries and purchases using causal inference and statistical models. Telecy employs two patented models tailored to different objectives:

- Sequential Response Analysis (Patent 7112816): Estimates the potential numerical impact had the commercial not aired, calculating long-term contributions by considering factors like channel, time slot, area, and creative assets by evaluating residual effects (Ad Stock).
- Direct Response Analysis (Patent 7651769): Captures immediate KPIs such as website visits and app downloads, unaffected by fluctuating viewership, allowing for direct assessments of how creative material engages audiences through A/B testing.

• - Lightning MMM: This unique Marketing Mix Modeling (MMM) framework employs Bayesian estimation to statistically determine contributions across both online and offline advertising efforts, optimizing budget allocation. Telecy automates the model-building process and continuously refines estimations based on post-implementation effect verification, ensuring precision in changing market conditions.

• - Generative AI for Business Support (AI Agents): With AI agents taking on tasks such as data extraction and report creation, team members can focus on high-stakes decision-making. One such development includes AI agents capable of managing initial data analysis for TV commercials, streamlining the proposal process from data gathering to presentation preparation.

The Telecy team will be available at the booth to engage with symposium participants, offering insights into how their cutting-edge technologies can benefit various sectors.

About YANS2026

YANS is an annual symposium aimed at promoting academic research and technological development in natural language processing and computational linguistics, offering young researchers and engineers an opportunity for growth and collaboration. This year’s theme, “Beyond Young Talent,” will encourage participants to gain a deeper understanding of the journey within natural language processing and the long-term career trajectories of their researchers and technical experts.

The event will be held from August 16 to August 18, 2026, at the Sendai International Center in Aoba, Sendai. For more information, visit the official site at YANS2026.

About Telecy

Telecy is dedicated to providing integrated marketing communication services focused on operational television commercials, assisting clients from strategy formulation to creative planning, media buying, and effect measurement. For more information, visit Telecy.
Founded on January 4, 2021, Telecy operates with a strong commitment to developing effective advertising solutions tailored to client needs across various platforms, including online and offline advertising.