#Japan #Tokyo #Sega XD #Good Design Award #Gamification Cards

Innovating Engagement with Gamification Cards

Sega XD, a company specializing in gamification, has announced that their innovative product, the Gamification Cards, has received the prestigious 2025 Good Design Award. This accolade, awarded by the Japan Design Promotion Organization, recognizes the card set as a groundbreaking tool aimed at creating enjoyable and engaging experiences.

The Gamification Cards utilize principles from game design to encourage user interaction and motivation. Gamification applies game mechanics and elements in non-game contexts, enhancing user loyalty and influencing behavior. The product is designed as an intuitive tool that anyone can use to create engaging experiences, bridging the gap between fun and functionality.

Understanding Gamification Cards

The Gamification Cards have been meticulously developed, incorporating years of knowledge gained from game development. The tool allows users to systematically explore and apply gamification techniques to generate game-like experiences in various settings. The cards feature a unique framework that categorizes nine fundamental human desires along with 101 different experiential design techniques, transforming these insights into an accessible card format.

In today’s world, where digital services are increasingly common, creating lasting user engagement requires not just functionality but also a well-designed user journey. The assessment from the Good Design Award jury pointed out that this product excels in designing user experiences that move users and facilitate brainstorming sessions—whether conducted solo or in groups. This game-inspired approach to learning about gamification serves as an excellent educational resource.

Key Features of the Gamification Cards

• - Structured Knowledge: The cards encapsulate practical and systematic knowledge derived from game development, allowing any user, regardless of their background, to easily come up with strategies that attract users.
• - Intuitive Visuals: Each card features expressive illustrations that promote an immediate understanding of the nine desires and 101 methods.
• - Learning Experience: By playing with the cards, users organically develop thought processes aligned with gamification principles, making the learning experience enjoyable and seamless.

The Gamification Cards are set to be released on January 17, 2025, and will be available at an open price. Interested parties can contact Sega XD through their website for more details on purchasing (https://segaxd.co.jp/contact/).

Comments from Leadership

Hidetaka Tani, CEO of Sega XD, expressed his excitement over the recognition stating, “I am thrilled that our creation, the Gamification Cards, which was designed with the goal of helping everyone learn how to inspire actions in others, has earned this award. We aim to make the concepts and methods of gamification accessible to as many people as possible and to see these tools utilized as solutions across various societal challenges.”

What is the Good Design Award?

Founded in 1957, the Good Design Award is Japan's leading program for evaluating and promoting design across various industries. It aims to improve the quality of daily life and tackle social challenges through exceptional design solutions. The G-Mark, the symbol of this award, stands as a widely recognized symbol of outstanding design.

For more information on the Gamification Cards and how they can be utilized, please visit Sega XD's official page: Gamification Cards Details.

About Sega XD

Sega XD is a company committed to solving business and social issues through gamification strategies. Leveraging advanced technologies like AR and VR alongside their unique gamification methods, they focus on creating experiences that move people emotionally. The team encompasses extensive expertise in experience design and marketing platforms.

Company Information:
Name: Sega XD
CEO: Hidetaka Tani
Location: 20th Floor, Sumitomo Realty & Development Shinjuku Central Park Tower, Nishishinjuku 6-18-1, Shinjuku-ku, Tokyo
Established: August 1, 2016
Website: Sega XD

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