#Japan #Tokyo #SFA #SALES GO #GoCoo

GoCoo!: A New Era for Japanese SFA

SALES GO Co., Ltd., based in Chuo City, Tokyo, has officially launched the beta version of its revamped native SFA, GoCoo!, on August 5, 2025. This innovative software represents a significant evolution from its predecessor, SALES GO ISM, initially released in July 2022. With its mission to democratize data usage among businesses, Sales Go aims to turn all enterprise information into usable data, enhancing productivity and operational efficiency.

The Need for Change

Japan ranks last among the G7 countries in labor productivity, driven by traditional sales methods that often rely on intuition and experience rather than data-driven decision-making. In an era where Artificial Intelligence is gaining momentum, organizations without sufficient data to feed AI models risk falling behind in competitive environments. SALES GO recognizes these challenges and is dedicated to providing companies with an environment that unlocks their potential through the transformation of all sales information into actionable data.

GoCoo! Features

User-Friendly Design

GoCoo! sports an interface reminiscent of Excel, making it intuitive for sales professionals who are accustomed to traditional input screens. Users can easily edit data as they see it, streamlining their productivity.

No-Code Customization

One of the standout features of GoCoo! is its no-code customization capability, allowing organizations to tailor their databases and fields freely. This flexibility ensures that it serves not only as a sales management platform but also as a tool for data and business management, effectively expanding its utility across departments.

Affordability and Functionality

What sets GoCoo! apart is its combination of high functionality at an unparalleled price point—just 3,000 yen per month. This low-cost offering is ideal for companies that are new to digital transformation (DX) or looking to switch SFA solutions.

High Adoption Rate

With a remarkable adoption rate of 99.8%, GoCoo! provides robust customer support from permanent staff members, minimizing the risk of underutilization after implementation.

Rebranding Journey

The transition from SALES GO ISM to GoCoo! isn’t just a superficial name change. The new name is inspired by the character Son Goku from the classic Chinese tale Journey to the West, symbolizing the product’s ambition to break conventions. It embodies the principles of “GO” for SALES and “Cool,” reflecting its versatility beyond just sales teams, expanding its suitability for data and business management across the board.

The logo symbolizes its prowess as the ultimate tool among numerous cloud SFAs, featuring a representation of clouds at the bottom left, signifying the existing software landscape. Above these clouds stands Son Goku, demonstrating GoCoo!'s unique capabilities through integration of the best features from available tools, paired with a motivational arrow showing the upward trajectory of client company revenues.

About SALES GO Co., Ltd.

Founded by President Yuki Uchiyama, SALES GO Co., Ltd. focuses on empowering sales digital transformation via its cutting-edge SFA solutions. The organization specializes in:

• - Developing sales DX tools rooted in SFA (Sales Force Automation)
• - Consulting services for designing and implementing sales strategies
• - Offering BPaaS solutions that combine SFA with call center and data entry services.

Learn more about GoCoo! and its capabilities by visiting the GoCoo! Service Site or SALES GO's Official Website.