WizzFinancial and Sahaj Retail Forge a Revolutionary Partnership to Enhance Digital Financial Services

WizzFinancial and Sahaj Retail to Transform Digital Financial Landscape

On November 5, 2025, WizzFinancial, a globally recognized fintech leader, announced a groundbreaking strategic partnership with Sahaj Retail Limited, one of India's largest and fastest-growing phygital rural retail networks. This alliance aims to provide affordable and accessible digital financial services to underserved communities across India.

The collaboration derives its strength from Sahaj’s extensive rural network, which currently includes over 350,000 centers and aims to expand to 600,000. By integrating innovative capabilities from WizzFinancial's suite of services, including Wizz Voyager, Wizz UPI, and Wizz Wallet, this partnership seeks to directly impact the economic activities of millions of individuals living in rural areas.

A New Economic Frontier

The WizzFinancial-Sahaj partnership will jointly introduce a variety of financial products such as cross-border remittances, micro-lending options, digital wallets, and UPI-enabled payments. This approach not only fosters economic inclusion but also empowers communities by providing them with necessary financial tools to better their livelihoods. By uniting Sahaj’s model of village-level entrepreneurship with Wizz’s specialized expertise in critical markets like India, GCC (Gulf Cooperation Council), and the USA, the two companies promise to create numerous opportunities for people and businesses.

Amir Nagammy, the Founder and Group Chief Executive Officer of WizzFinancial, expressed optimism about the alliance’s potential, saying, “This partnership demonstrates our commitment to innovation and customer satisfaction. We look forward to accomplishing a future where our combined efforts will enable individuals, families, and businesses to explore new opportunities.”

Sahaj's Mission of Inclusion

Mr. Biswajit Chatterjee, Chief Executive Officer of Sahaj Retail Limited, echoed this enthusiasm, stating, “At Sahaj, our mission has always been to enhance the ecosystem for digital and financial inclusion across rural India. Collaborating with Unimoni marks a significant step forward in boosting the service capabilities of our Sahaj Mitrs. We aim to expand essential financial services while ensuring convenience and trust for citizens in remote areas.”

Sahaj operates a prominent rural phygital network that connects millions through various online services. Its unique 'Brick and Click' model, paired with an extensive network of local entrepreneurs known as Sahaj Mitrs, enables the delivery of vital digital and financial services to those who are often left out of the traditional banking system.

WizzFinancial's Unmatched Reach

With more than 50 operational licenses and a presence in major corridors to India and South Asia, WizzFinancial connects over 4.3 billion people globally, which amount to more than 77% of the world’s remittance volumes. The company's innovative approach to payments and lending diminishes remittance costs, making it easier for individuals and families to manage their finances.

Through its Indian brand, Unimoni, WizzFinancial extends a comprehensive suite of financial services, including foreign exchange, remittance solutions, travel-related services, and digital wallets embedded with advanced payment features. The firm also delivers secure, gold-backed digital payments, enriching the servicing mechanism for Indian customers. This strategic partnership with Sahaj will further empower customers in remote regions, enhancing their financial literacy and inclusivity.

Towards a Digitally Empowered Future

As India continues to pursue its vision of digitization, this partnership aligns perfectly with that goal. By offering world-class fintech solutions to help frame a digital finance model in rural segments, WizzFinancial and Sahaj are paving the way for a prosperous future. The joint efforts will not only enhance the quality of financial products available to underserved communities but also stimulate economic growth throughout rural India.

In conclusion, the WizzFinancial and Sahaj partnership exemplifies a momentous stride towards achieving digital empowerment in one of the most underbanked regions of the world. By prioritizing innovation, accessibility, and community development, both organizations aspire to maximize economic inclusion and improve the quality of life for all individuals they serve.