A New Era of Commerce
On March 5, 2026, Commerce Boost Co., Ltd. launched a dedicated service called PicksMarket, designed specifically for TikTok Shop and live commerce. This innovative matching platform aims to bridge local producers and manufacturers with TikTok creators and live streamers, enabling the sale of unique products through engaging short videos and live broadcasts. By leveraging the power of social media, PicksMarket strives to promote the allure of local goods across Japan.
The Birth of PicksMarket
Japan is home to numerous hidden gems, including delicious food items and local specialties, yet many remain unknown due to limited distribution and exposure. The emergence of short videos and live streaming as a means to highlight products while conveying their stories has marked a new chapter in sales methodologies. PicksMarket emerged from the desire to connect local producers with influential creators to deliver not only products but also their cultural significance and culinary delights. By utilizing video content, the platform facilitates a broader reach for local offerings.
The Rise of Video Commerce
Video commerce, particularly through platforms like TikTok Shop, has seen remarkable growth in recent years, allowing for a seamless shopping experience from video viewing to product purchasing within a single application. Despite its popularity, Japan faces challenges such as:
- - Difficulty for creators to discover sellable products
- - Lack of knowledge among producers about TikTok sales techniques
- - Struggles to digitalize attractive regional goods
PicksMarket was created to address these hurdles, simplifying the selling process for both creators and producers, thereby democratizing access to TikTok's shopping capabilities.
The PicksMarket Mechanism
PicksMarket serves as a hub where products from producers and manufacturers nationwide are featured, enabling TikTok creators and live commerce streamers to source items and create engaging content. This collaboration generates value for all parties involved:
- - Producers/Manufacturers: They can venture into new sales channels with minimal effort, as the platform handles the intricacies of online sales.
- - Creators: They can easily access a wide range of products to feature in their content, enhancing their relevance and engagement.
- - Viewers: They get introduced to exciting and captivating local products through entertaining videos.
Simplifying TikTok Sales for Producers
A standout feature of PicksMarket is the ability for producers to initiate sales on TikTok Shop without establishing a store from scratch or mastering video production and live streaming. Traditionally, selling on TikTok involves:
- - Setting up an online shop
- - Producing videos
- - Engaging in live commerce
- - Managing social media presence
However, under PicksMarket's model, producers need only to supply their products. Creators take charge of showcasing and selling them through engaging videos and live streams. Direct shipping from producers simplifies the logistics, eliminating the necessity for producers to invest in extensive infrastructure or new sales frameworks. This design encourages producers with no prior experience in operating TikTok to explore new sales frontiers more effortlessly.
Open Call for Producers and Manufacturers
PicksMarket is actively seeking producers and manufacturers who can supply products for sale via TikTok Shop and live commerce. The advantages include:
- - No need to open a TikTok shop
- - No requirement for video or live stream production
Creators will handle the promotion and sale of products, allowing producers to tap into new sales avenues effortlessly. If you wish for your products to reach more customers or are eager to explore new sales channels, we encourage you to connect with us.
Product Categories Sought
PicksMarket is expanding its offerings and is looking for a diverse array of products to feature via video and live commerce, including:
- - Food & Local Specialties: Fruits & vegetables, processed seafood, processed meats, etc.
- - Processed Foods: Seasonings, ready-to-eat meals, frozen foods, regional ramen, etc.
- - Sweets: Traditional and Western confections, regional desserts, etc.
- - Lifestyle Products: Tableware, kitchen essentials, local crafts, etc.
Future Developments
Looking ahead, PicksMarket intends to broaden its partnerships with producers and manufacturers nationwide. Collaboration with local governments and agricultural or fisheries organizations is also on the agenda. Through PicksMarket, Commerce Boost Co., Ltd. aims to empower local producers, creators, and consumers, shaping a new era of commerce to benefit all parties involved.