#Germany #Nuremberg #JOYIN #SLOOSH #JOVA

JOYIN Shines Bright at Spielwarenmesse 2026

In a highly anticipated event, JOYIN is set to showcase its diverse toy lines at the renowned Spielwarenmesse 2026, taking place in Nuremberg, Germany from January 27 to 31. This trade show, celebrated as one of the biggest toy fairs in the world, gathers key players in the toy industry, including buyers, distributors, and retailers.

As a leading U.S.-based consumer products company, JOYIN aims to present products that cater to the evolving demands of today's retail environment. With a focus on supporting global retailers and sourcing partners, the company will highlight both its core toy brand JOVA and its independent outdoor brand SLOOSH.

Introducing JOVA: The Future of Play

At this year's exhibition, JOYIN will unveil JOVA, its primary toy brand platform that encapsulates a well-thought-out approach in toy categorization. JOVA features several toy lines, each aimed at different facets of a child's development and play:

• - Vroomix: This line offers transportation-themed toys that are not just visually appealing but also designed for play value, ensuring a strong presence on retail shelves.
• - Klever Kits: Targeting educational play, these DIY kits enhance creativity and problem-solving skills through hands-on learning experiences.
• - Play-Act: Here, role-play and early educational toys merge to stimulate cognitive skills, language, and emotional abilities in toddlers and preschoolers, making learning fun.
• - Ziffy: Electric ride-on toys are also part of this platform, designed for safety and everyday enjoyment for kids.

This structured approach aids buyers in understanding category positioning while making merchandising easier and scalable across varying retail environments.

Launch of SLOOSH: Active Outdoor Fun

In addition to JOVA, JOYIN will feature SLOOSH, an independent brand dedicated to outdoor and water play. SLOOSH aims to be a traffic driver during the Spring and Summer seasons, delighting customers with its range of pool inflatables and water play items. These high-visibility products are designed for seasonal programs and strategic endcap placements, allowing retailers to maximize their sales opportunities during the warmer months.

Why Collaborate with JOYIN?

JOYIN stands out in the toy industry due to its comprehensive experience and commitment to delivering retail-ready solutions. Benefits for buyers include:

• - Proven E-commerce Success: JOYIN has a strong track record on major online platforms, ensuring that their products meet the needs of both digital and physical retail environments.
• - Flexible Product Development: Celebrated for adaptability, JOYIN supports customized collaborative programs, facilitating exclusivity for its partners.
• - Reliable Sourcing and Supply Chain: JOYIN maintains stringent quality and competitive pricing through solid sourcing and supply chain management practices.
• - Retail-Friendly Packaging: The company follows global compliance standards to ensure smooth integration into retailers’ systems.
• - Scalable Assortment Planning: JOYIN helps partners strategize for seasonal promotions and trend-driven launches effectively.

Join JOYIN at Spielwarenmesse 2026

Buyers and partners are invited to visit JOYIN's booth (#C-39 in Hall 6) during the show to explore its new assortments and discuss customized programs. This will be an excellent opportunity to network and forge long-term partnerships for the future.

JOYIN continues to lead the way in the toy industry, combining creativity, safety, and market insights to deliver exceptional products that inspire joy and active play for children worldwide. Don’t miss out on the chance to experience JOYIN's innovative offerings at Spielwarenmesse 2026!