Static Media Expands Lifestyle Portfolio with Acquisition of Mom.com

Static Media, a leading digital media company known for its diverse array of brands, has made a significant move by acquiring the well-established parenting platform, Mom.com. This acquisition marks an important milestone for Static Media, as it becomes the company's first brand solely dedicated to parenting, solidifying its commitment to expanding its presence in the lifestyle sector.

Previously owned by Bright Mountain Media, Mom.com has been a trusted source of information and support for parents navigating the complexities of parenthood. Whether readers are embarking on their journey to parenthood, currently expecting a child, or are already deep in the realities of raising children, Mom.com aims to provide the necessary tools and information to create happy, confident, and kind-hearted children. It offers a rich assortment of parenting news, entertainment options, product recommendations, and expert advice.

With Mom.com joining the Static Media portfolio, the company enhances its already impressive collection of lifestyle brands, including Tasting Table, House Digest, and Chowhound. This strategic acquisition will increase Static Media’s overall audience reach to over 220 million monthly visits across its various platforms, creating a remarkable ecosystem of support and resources for parents.

In a statement about the acquisition, Reggie Renner, the CEO and co-founder of Static Media, expressed the excitement surrounding the integration of Mom.com into its portfolio. He remarked, “Bringing Mom.com into the Static Media fold is really exciting for us. This acquisition complements our lifestyle brands perfectly, while also carving out its own lane, tapping into a new sector of the vertical.” Renner emphasized that the goal is to deepen reader engagement and continue publishing reliable content that resonates with mothers through every chapter of motherhood.

Founded in 2012 and headquartered in Indianapolis, Indiana, Static Media has made significant strides in the digital media landscape. The company employs a dynamic virtual-first workforce of over 200 professionals, focusing on delivering timely news, original insights, exclusive interviews, and expert advice across their brands.

With the addition of Mom.com, Static Media is poised to further enhance its influence within the parenting niche. The platform will not only cater to the existing Mom.com audience but also attract new readers who seek an encouraging community and reliable insights into parenting. Static Media’s commitment to delivering high-quality content positions Mom.com to thrive and become a go-to resource for parents worldwide.

For more information about Static Media and its portfolio of brands, visit Static Media's website. This acquisition signals Static Media’s intent to remain at the forefront of digital media, constantly evolving to meet the needs of its diverse audience. As the parenting landscape continues to change, acquiring a valuable asset like Mom.com underscores Static Media's dedication to building a comprehensive lifestyle platform that serves families everywhere.