#Japan #Kyoto #Japanese Fragrance #Kyoto Event #nowas

Discover the Nowas Pop-Up Event in Kyoto

From July 9 to July 11, 2026, the city of Kyoto will host a special pop-up event featuring the newly launched fragrance brand, Nowas. Tucked away in the charming SIGHTS KYOTO traditional townhome located in Miyagawa-cho, this exclusive event promises to transport visitors through time with captivating scents inspired by Japan’s rich cultural heritage.

A Timeless Journey through Fragrance

Nowas, which seamlessly connects the present (NOW) and the past (WAS) through the spirit of WA, represents a unique fragrance brand that reflects the essence of Japanese tradition intertwined with modern lifestyles. Founded by Nippon Kodo, a company with a legacy of over 450 years in incense and fragrance production, Nowas aims to revive the cultural significance of scents, which have held an essential status in Japanese society throughout history.

Throughout the ages, fragrances have been used for self-expression, from Samurai warriors using them before battle to the noble class in the Heian period exchanging sweet scents. Even in the Edo period, aroma pouches were cherished as protective charms, showcasing the deep-rooted association between scent and well-being in Japanese history.

Immerse Yourself in the Fragrance Experience

During this limited-time pop-up, attendees will have the opportunity to experience Nowas’s first line of products: the Nowas Eau de Parfum, available in four distinct fragrances:

1. AQT - Act:
Designed to evoke courage before a challenge, this woody amber scent inspires action and determination. The uplifting citrus notes of yuzu, along with smoky oud and amber, awaken the senses to lead you confidently into the day.

2. TIE - Tie:
This woody musk fragrance captures the essence of heartfelt connections, offering a soft, inviting aroma where bergamot, lemon, and rose harmoniously come together. The lingering scent fosters a deepening of bonds during cherished moments.

3. ZEP - Zep:
Drawing inspiration from the artistic pursuits of the Muromachi period, this woody green fragrance encourages deep intellect and creativity. The blend of refreshing green notes and soothing lavender will provide clarity and promote a tranquil atmosphere.

4. WAF - Waf:
WAF wraps you in a warm embrace with its balsamic woody aroma, reminiscent of the comforting scents carried by the people of the Edo period. Notes of cardamom, cinnamon, and jasmine create an inviting, peaceful ambiance, filling you with happiness and serenity.

Special Offer: Gifts with Purchase

While exploring these enchanting fragrances, don't miss the chance to participate in engaging workshops and receive special gifts. Visitors who make a purchase at the pop-up will receive original fragrance pouches and fans, although supplies are limited.

Event Details

• - Date and Time:

- July 9, 2026: 3:00 PM - 9:00 PM
- July 10, 2026: 10:00 AM - 9:00 PM
- July 11, 2026: 12:00 PM - 8:00 PM

• - Location:

SIGHTS KYOTO, 255 Miyagawasuji 2-chome, Higashiyama Ward, Kyoto, 605-0801, Japan

Conclusion: Experience Nowas

Take part in this unique pop-up event that beautifully merges age-old traditions with a modern flair. Engage with the Nowas brand story, explore the fragrances, and connect with the cultural significance behind each scent while enjoying the ambiance of Kyoto. Mark your calendars and don’t miss out on this exquisite celebration of fragrance!

For more information, visit:Nippon Kodo's Nowas Page or check their Instagram @__nowas__.