Radio Flyer and Peanuts Team Up for the Launch of Snoopy's Wagon Designed for Pets and Kids

Radio Flyer and Peanuts Unite for a New Adventure with Snoopy's Wagon



On April 8, 2025, Radio Flyer, the esteemed company known for its iconic Original Little Red Wagon®, unveiled an exciting collaboration with PEANUTS®—Snoopy's Wagon. This innovative product marks Radio Flyer’s first-ever wagon crafted specifically for kids and their canine companions, cementing a legacy of joy and adventure that has spanned over 108 years.

This vibrant new wagon not only retains Radio Flyer’s commitment to quality and durability, but it also brings a playful touch inspired by the beloved Peanuts character, Snoopy. Robert Pasin, Chief Wagon Officer at Radio Flyer, aptly noted, "For generations, Radio Flyer has been a trusted companion for adventure, play, and family memories. With Snoopy's Wagon, we're extending that legacy to our four-legged family members."

Features and Design of Snoopy's Wagon



Snoopy's Wagon is thoughtfully engineered to cater to both pets and children. It features a playful UV-textured canopy designed to mimic Snoopy's iconic red doghouse, offering shade during those sunny outings. The zip-down side panel plays a dual role: it allows effortless access for pets and converts into a convenient bench seat for children, making it a practical choice for family adventures.

Equipped with built-in leash loops, the wagon ensures a secure and comfortable experience for furry passengers. This design philosophy reflects the blend of nostalgia and practicality that both Radio Flyer and Peanuts are known for, combining timeless charm with modern needs. Scott Shillet, VP of Global Licensing at Peanuts, commented, "As a pet parent myself, I am excited for Snoopy's Wagon to bring a little bit of joy into the lives of families and pets alike."

A Launch with Purpose



To mark the launch, Radio Flyer is making a significant contribution to animal welfare by donating 100 Snoopy's Wagons to animal shelters across the United States. This initiative underscores their commitment to giving back, providing shelters with a fun and practical means to transport dogs. Moreover, on April 12th, Radio Flyer will host a family-oriented event in Chicago at PAWS Chicago to celebrate National Pet Day. Attendees will enjoy a dog play area, a kids' zone featuring Radio Flyer products, photo opportunities with Snoopy, exciting giveaways, and more. Adopters during the event will receive their very own Snoopy's Wagon, creating a perfect ride for their newly adopted furry friends.

Product Details



Snoopy's Wagon will be available for purchase starting April 8, 2025, with a retail price of $249.99. Here are some key product specifications:
  • - Design: Combining PEANUTS® charm with Radio Flyer’s renowned quality
  • - Protection: Includes a UV protection canopy and leash loops
  • - Seating: Converts to a bench for kids with side entry for pets
  • - Storage: Equipped with cupholders, a rear storage pouch, and a large front compartment
  • - Safety: Safety features include a rear brake and 3-point harness for children
  • - Capacity: Maximum weight capacity of 120 lbs, suitable for kids aged 1+ years

Radio Flyer and Peanuts have once again captured the essence of childhood adventure, ensuring that family outings are not only fun but safe and inclusive for all members of the family, including our beloved pets. This exciting new product symbolizes the joy of companionship and the spirit of play, making it a must-have for every family.

For more information on Snoopy's Wagon and to join in on the fun, visit Radio Flyer’s official website.

Topics Consumer Products & Retail)

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