Celerant Technology Introduces Geo-Fencing to Boost Retail Sales via Mobile Apps
Celerant Technology has recently launched an innovative geo-fencing feature for its mobile shopping applications, aimed at enhancing the retail experience for businesses and customers alike. This cutting-edge functionality enables retailers to significantly boost foot traffic and stimulate impulse purchases by sending immediate, location-based push notifications to their customers' devices as soon as they enter a designated area.
Geo-fencing works by allowing retailers to create virtual boundaries—or zones—around specific locations of interest, fine-tuning the radius based on their particular needs. Retailers can add multiple zones that can be strategically positioned around their brick-and-mortar stores or other targeted areas, making it an incredibly versatile marketing tool. When shoppers, who have downloaded the mobile app, cross into these pre-set areas, they will receive customized notifications tailored to entice them to visit the store.
Jim Gall, Director of eCommerce at Alumni Hall, expressed enthusiasm for the geo-fencing capability, stating, "This feature offers small to medium-sized retailers like us an unparalleled advantage. We can compete effectively without the need for excessive marketing efforts. Once we set our zones, the system operates seamlessly in the background, luring customers into our store with minimal hassle. It's a straightforward win, especially when considering our limited resources for complicated ad campaigns."
For smaller retailers, this new capability represents a considerable opportunity to convert local foot traffic into actual sales, easily bridging the gap between digital marketing and real-world purchasing decisions. Unlike traditional advertising techniques—which often struggle against the noise of heavily saturated online channels—geo-fencing provides targeted marketing wherein messages reach customers precisely when they are physically close and ready to make decisions. Michele Salerno, Chief Growth Officer at Celerant, stated, "Independent retailers struggle to differentiate themselves from larger competitors. With geo-fencing capabilities built directly into their app, they can engage customers at pivotal moments—when they are nearby and inclined to shop. It streamlines the process and creates a level playing field that was previously unattainable."
The geo-fencing feature is integrated into Celerant's mobile shopping app at no additional cost for retailers who have already adopted the technology. Furthermore, retailers that utilize Celerant's retail software can easily incorporate a mobile shopping app tailored with this innovative geo-fencing technology as part of their marketing efforts. This enhancement allows retailers to provide shoppers with 24/7 access to their inventory, along with BOPIS (buy online, pick up in-store) options, curbside pickup, and class or service reservations—all while maintaining real-time inventory tracking and synchronization across all platforms. This seamless integration not only empowers retailers to enhance their marketing capability but also enriches customer experience with features such as product updates and automated renewal reminders for memberships.
Celerant Technology, renowned for its comprehensive retail software solutions, aims to enable retailers to expand their market reach beyond their physical stores. Consistently recognized as a top retail software provider in the industry, Celerant helps retailers grow through an all-inclusive system that includes point of sale, inventory management, loyalty rewards, eCommerce, mobile apps, and more. By introducing geo-fencing capabilities within their mobile app, Celerant is accelerating the future of retail, helping businesses engage effectively with customers in real-time and creating a more dynamic shopping experience.
For more information about Celerant’s mobile shopping apps and their new geo-fencing feature, visit Celerant.com/mobile-apps.
Geo-fencing works by allowing retailers to create virtual boundaries—or zones—around specific locations of interest, fine-tuning the radius based on their particular needs. Retailers can add multiple zones that can be strategically positioned around their brick-and-mortar stores or other targeted areas, making it an incredibly versatile marketing tool. When shoppers, who have downloaded the mobile app, cross into these pre-set areas, they will receive customized notifications tailored to entice them to visit the store.
Jim Gall, Director of eCommerce at Alumni Hall, expressed enthusiasm for the geo-fencing capability, stating, "This feature offers small to medium-sized retailers like us an unparalleled advantage. We can compete effectively without the need for excessive marketing efforts. Once we set our zones, the system operates seamlessly in the background, luring customers into our store with minimal hassle. It's a straightforward win, especially when considering our limited resources for complicated ad campaigns."
For smaller retailers, this new capability represents a considerable opportunity to convert local foot traffic into actual sales, easily bridging the gap between digital marketing and real-world purchasing decisions. Unlike traditional advertising techniques—which often struggle against the noise of heavily saturated online channels—geo-fencing provides targeted marketing wherein messages reach customers precisely when they are physically close and ready to make decisions. Michele Salerno, Chief Growth Officer at Celerant, stated, "Independent retailers struggle to differentiate themselves from larger competitors. With geo-fencing capabilities built directly into their app, they can engage customers at pivotal moments—when they are nearby and inclined to shop. It streamlines the process and creates a level playing field that was previously unattainable."
The geo-fencing feature is integrated into Celerant's mobile shopping app at no additional cost for retailers who have already adopted the technology. Furthermore, retailers that utilize Celerant's retail software can easily incorporate a mobile shopping app tailored with this innovative geo-fencing technology as part of their marketing efforts. This enhancement allows retailers to provide shoppers with 24/7 access to their inventory, along with BOPIS (buy online, pick up in-store) options, curbside pickup, and class or service reservations—all while maintaining real-time inventory tracking and synchronization across all platforms. This seamless integration not only empowers retailers to enhance their marketing capability but also enriches customer experience with features such as product updates and automated renewal reminders for memberships.
Celerant Technology, renowned for its comprehensive retail software solutions, aims to enable retailers to expand their market reach beyond their physical stores. Consistently recognized as a top retail software provider in the industry, Celerant helps retailers grow through an all-inclusive system that includes point of sale, inventory management, loyalty rewards, eCommerce, mobile apps, and more. By introducing geo-fencing capabilities within their mobile app, Celerant is accelerating the future of retail, helping businesses engage effectively with customers in real-time and creating a more dynamic shopping experience.
For more information about Celerant’s mobile shopping apps and their new geo-fencing feature, visit Celerant.com/mobile-apps.
Topics Consumer Technology）
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