This summer, immerse yourself in the vibrant world of sustainable fashion with the arrival of Big Metal London, a celebrated jewelry brand from the UK, at the Beauty Cellar in Roppongi Hills. From August 18 to September 15, 2025, visitors will have the unique opportunity to explore and purchase a wide range of eco-friendly jewelry that emphasizes ethical and sustainable practices.
Located at 6-4-1 Roppongi, Minato-ku, on the third floor of the Hollywood Beauty Plaza, the Beauty Cellar store showcases a carefully curated selection of jewelry designed to make ethical fashion accessible to everyone. With operating hours from 9 a.m. to 6 p.m., this popup provides ample time for shoppers to browse the innovative designs offered by Big Metal London.
Big Metal London stands out for its commitment to sustainability, utilizing surplus materials from sunglasses production as well as 50% recycled materials in their collections. Each piece reflects a dedication to ethical sourcing and environmental consciousness. For instance, their brass products are not only plated in 22K gold or silver for an elegant finish but also feature a durable resin coating that enhances longevity.
When it comes to safety, the jewelry is designed with health in mind. The pieces are free from nickel, lead, and cadmium, which makes them a safe choice for those with skin sensitivities. In addition, the earrings incorporate surgical steel known for its hypoallergenic properties, ensuring comfort for all wearers. The brand strictly follows US and EU standards for safety, further solidifying its commitment to producing responsible jewelry.
Whether you are a fashion enthusiast or simply looking to embrace more sustainable lifestyle choices, Big Metal London offers something for everyone. The popup caters to both seasoned jewelry aficionados and casual shoppers keen on discovering unique pieces that contribute positively to the planet.
For those planning to visit, the Beauty Cellar can be accessed directly from Roppongi Station via the Hibiya Line, following signs to the 1C exit, which leads you straight into the Hollywood Beauty Plaza. If you're driving, parking is conveniently available at Roppongi Hills P12, allowing easy access to the store.
Stay updated on the latest news and offerings by checking the Beauty Cellar's official website or following their Instagram page for sneak peeks and behind-the-scenes content. With sustainability at its core, Big Metal London’s contributions to fashion are indeed exciting, making this popup a must-visit event this August.
For more information, visit the official Big Metal London website at
bigmetallondonjp.com and the Beauty Cellar's page at
beautycellar-hw.com/store/1274.