#Japan #Tokyo #Ramen #Seven Premium #Ippudo

Seven Premium Celebrates 25 Years of Ramen

To mark the 25th anniversary of their renowned ramen series, Seven & I Holdings Co., Ltd. is launching two special collaboration products with the famous ramen shop Ippudo, starting from October 7th. The products are "Seven Premium Ippudo Shiro Maru Gen Mai" and "Seven Premium Ippudo Meshi Aka Maru Shin Mai," which will be available in limited quantities at Seven-Eleven stores across Japan.

About the Products

Seven Premium Ippudo Shiro Maru Gen Mai

• - Price: 248 yen (including tax: 267.84 yen)
• - Launch Date: October 7th (starting from sequential releases)
• - Sales Area: Nationwide
• - Notes: Limited quantity product

This offering presents the best-selling item from Ippudo, the Shiro Maru Gen Mai, in a cup noodle form. It employs non-fried noodles to replicate the delightful texture of authentic ramen. With a rich, creamy tonkotsu base combined with a blend of lard and soy sauce, this cup noodle aims to deliver the experience of enjoying a bowl of ramen right from the restaurant.

Seven Premium Ippudo Meshi Aka Maru Shin Mai

• - Price: 298 yen (including tax: 321.84 yen)
• - Launch Date: October 7th (starting from sequential releases)
• - Sales Area: Nationwide
• - Notes: Limited quantity product

This innovative product is a reinterpretation of the iconic Aka Maru Shin Mai as a cup rice dish. It features a flavorful tonkotsu broth enriched with spicy miso, achieving an exquisite balance between richness and spiciness. Furthermore, the included garlic oil enhances the aroma, ensuring that even the most demanding fans of Ippudo will find satisfaction in this "cup rice" version.

Current Regular Products

• - Seven Premium Gold Ippudo Aka Maru Shin Mai Hakata Tonkotsu

- Price: 328 yen (including tax: 354.24 yen)
- Sales Area: Nationwide

This product seeks to replicate Ippudo's world-renowned flavor, featuring a silky tonkotsu broth enhanced with the umami of soy sauce, black garlic oil, and spicy miso, resulting in a deeply layered taste experience.

About Ippudo

Founded in 1985 in Fukuoka, Ippudo is celebrated for its dedication to evolving the taste of traditional tonkotsu ramen, including their flagship products, Shiro Maru Gen Mai and Aka Maru Shin Mai. With the motto "Japanese Wonder to the World," the brand has expanded internationally to share the joy and culture of Japanese food. Founder Shigemi Kawahara began a global outreach in 2008 with the opening of a store in New York, aiming to showcase the allure of ramen and Japanese cuisine worldwide. In 2014, he received a special award for his contributions to the food service industry.

For more information, visit: Ippudo Official Website

Comments from the Team

In celebration of the 25th anniversary of the Seven Premium Ramen series, we are thrilled to collaborate with the beloved Ippudo. Our number one selling product, Shiro Maru Gen Mai, features non-fried noodles designed to replicate the creamy, rich tonkotsu broth found in restaurants. Likewise, the signature Aka Maru Shin Mai achieves an exceptional combination of tonkotsu and spicy miso in a cup rice format. The added garlic oil allows for an exciting variation in flavor. This launch marks the first time these products will be offered simultaneously as cup noodles and cup rice. These limited-edition items provide an opportunity to enjoy the authentic taste of Ippudo conveniently, so don’t miss this chance to experience it!

Prices may vary by location.
All prices include the reduced tax rate of 8%.
Availability may be subject to change based on stock levels or other circumstances.
Some stores may not carry certain products, and product specifications may differ.
For the latest information, please check our official website.