#Japan #Hong Kong #English Learning #Shibuya #Native Camp

Native Camp's Innovative Approach to Inbound Demand

Native Camp, an online English conversation platform led by CEO Kunihiro Tanigawa, is responding to the growing inbound tourism needs by releasing new educational materials centered on Hong Kong. This launch is part of the company’s series titled "Around the World" and will be available starting May 6, 2025.

Growing Interest in Inbound Tourism

In recent years, the tourism industry has been paying close attention to the trends of foreign visitors coming to Japan. According to the Ministry of Land, Infrastructure, Transport and Tourism, the number of inbound tourists and their expenditure reached an all-time high in 2024. With events such as the Osaka-Kansai World Expo providing a boost, the demand for tourism is expected to continue climbing beyond 2025.

Specifically, the number of tourists from Hong Kong to Japan has surged dramatically, with a reported 2.683 million visitors in 2024, a staggering 26.9% increase compared to the previous year. This substantial growth exceeds the pre-pandemic levels recorded in 2019. Consequently, understanding and effectively communicating with visitors from Hong Kong has become crucial for local service staff and associated businesses.

Engaging Learning Materials Focused on Hong Kong's Culture

The newly released materials will allow learners to explore key tourist attractions in Hong Kong, including the well-known "Ocean Park" and "Tai O Fishing Village," along with popular local dishes such as "Pineapple Bun.” These materials are designed not only for those planning to travel abroad but also for individuals in service industries who wish to enhance their inbound communication skills.

Additionally, Native Camp employs instructors from Hong Kong, providing students with authentic scenarios for their conversation practice, which helps in efficiently developing practical communication skills.

Commitment to Expanding Language Education

Native Camp is dedicated to advancing language education to support the diverse range of travelers visiting Japan. The company is actively engaged in developing educational materials aimed at enhancing the ability to cater to guests from various countries and regions.

Features of Native Camp

Native Camp distinguishes itself as the leading online English conversation service based on key metrics such as user base, number of instructors, number of learning materials, and more. Here are some highlighted features:
1. Unlimited lessons with native speakers
2. Lessons available 24/7, with no need for bookings
3. Access from any device — computers, smartphones, or tablets
4. Instructors from over 135 countries
5. A rich selection of learning materials, including the Callan Method
6. AI-powered comprehensive English learning app
7. A family plan available for just 1,980 yen

With over 15,000 diverse instructors and more than 25,000 learning materials, Native Camp has surpassed 30 million lessons provided to users around the world.

Specialized Programs Offered

• - Kids Program: Specially designed original materials, including storybooks and songs, tailored for young learners.
• - Business English: A program chosen as the top online English service for professionals, offering unlimited lessons that suit busy schedules.
• - Japanese Lessons: Unlimited online courses conducted by native Japanese speakers without the need for reservations.
• - American Sign Language: A platform for learning ASL with experienced instructors, ensuring a supportive environment for beginners.
• - Study Abroad Services: Comprehensive support before, during, and after studying abroad to enhance language skills.
• - Corporate Services: Tailored English training solutions for businesses to help employees learn effectively within limited time.
• - Educational Institutions: Programs to enhance all four English skills — speaking, listening, reading, and writing.
• - Going Global: Supporting individuals aiming to challenge the world through sports, music, and entertainment by facilitating English learning.

In summary, Native Camp continues to position itself as a leader in online English education, preparing learners to meet the growing needs of multicultural visitors and enhance communication capabilities across various sectors.