Grundig Introduces New Product Line at IFA 2026, Strengthening Strategic Partnership

Grundig Unveils New Product Range at IFA 2026

In a significant showcase at IFA 2026, Grundig, the premium European home appliance brand, has launched an exciting new product line that spans essential categories including televisions, refrigerators, washing machine-dryer combos, and air conditioners. This event is not only a celebration of new offerings but also a milestone in the strategic partnership between Grundig's parent company, Beko, and Changhong. Following the licensing agreement that allows Changhong to leverage the Grundig brand for specified product categories in particular markets, this unveiling marks a new chapter for both companies.

The Power of Collaboration

By combining Changhong's strengths in research and development, manufacturing, and supply chain management with Grundig's long-standing European heritage and robust market presence, this partnership is set to broaden Grundig's horizons in Europe and beyond. Leveraging Grundig's deeply rooted legacy and design philosophy, the two firms aim to enhance the integration of their respective capabilities and brand advantages. This collaborative effort will drive product innovation, bolster the Grundig brand's activities, and ensure sustainable growth in vital markets.

The new Grundig product line represents a pivotal moment in this collaborative journey. The flagship AURORA 100 television is equipped with advanced RGB micro-focusing LED chips and ultra-precise light control technology (OD8), which features 9,720 independently controlled dimming zones. Its sleek design, with a thickness of just 39 millimeters and AI-driven 'Aurora Light Wings' technology, promises an immersive audiovisual experience that blends exceptional image quality with aesthetic harmony in any living space.

Adding to the lineup, the Space Pro refrigerator combines a space-saving depth of 599 mm with an impressive 600-liter capacity, featuring a 'Fresh Zone' temperature of -3.5°C. Complementing these innovations are integrated washer-dryer units that utilize a heat pump drying system at 45°C and air conditioners enhanced with artificial intelligence, ensuring optimal circulation and purification of fresh air.