#Japan #Tokyo #Asakusa #Pure Parasols #Maehara Koeki

Rediscovering the Charm of Sun Parasols

At the Asakusa Misujimachi Store, operated by the venerable Maehara Koeki Shoten, visitors can immerse themselves in the enchanting world of sun parasols. This store, located in Taito City, Tokyo, combines tradition with modernity, showcasing not only umbrellas for rain but also a stunning selection of sun parasols crafted from materials that evoke a refreshing feeling, like cotton and linen, handled by skilled artisans. The 'Pure Parasols' are currently receiving popular acclaim.

The Appeal of Sun Parasols

Sun parasols can be primarily divided into two categories: 'Pure Parasols' and 'Shine and Rain-Combination Umbrellas.' The latter focuses on practical features such as UV protection and water resistance. In contrast, the 'Pure Parasols' specialize in design and aesthetic appeal. They allow light to filter through delicate lace, giving a touch of vintage charm.

Currently, the Asakusa Misujimachi Store highlights its high-quality 'Pure Parasols,' a specialty since the Showa era. This is an exclusive opportunity to explore a comprehensive range of products that online shops or other outlets cannot adequately convey. Customers can physically examine various fabrics and lace as well as receive coordination advice from knowledgeable staff. We warmly invite you to visit!

Craftsmanship and Material Excellence

1. Fabric Quality

Maehara Koeki Shoten prioritizes the use of natural materials such as domestic linen, cotton, and silk. These fabrics are known for their excellent breathability, moisture absorption, and moisture release, ensuring comfort even in the heat of summer.

- Linen
- The linen parasols, known for their coarse texture, are favored by many for their refreshing feel and low heat retention on the inside. They are ideal for Japan's humid climate.

- Cotton
- The soft texture of cotton provides excellent comfort, and Maehara Koeki Shoten offers a wide variety. Thick cotton gives a casual vibe, while lighter cotton creates a delicate atmosphere.

- Silk
- Silk is recognized for its smooth and lustrous finish, complementing both traditional and formal styles, enhancing the sophistication of the holder.

2. Rare Japanese Lace

The store features a remarkable selection of Japanese lace, which is increasingly rare in modern times. The intricate and three-dimensional lace adds visual appeal, and when used with the parasol, it casts beautiful shadows reminiscent of dappled sunlight.

- Chemical Lace
- Originally made by stitching on a fabric foundation that was dissolved chemically, now a water-soluble base is used, resulting in delicate and exquisitely beautiful designs.

- Organza Lace
- Utilizing lace from the French company Albert Gugen, known for captivating, translucent embroidery that highlights the beauty of light.

- Torsion Lace
- This lace features intricate patterns created by intertwining threads in a bobbin, carefully woven by a long-established lace manufacturer in Tochigi Prefecture.

3. Skilled Artisans at Work

Maehara Koeki Shoten's skilled artisans handpick materials each year, ensuring that every parasol is crafted with precision and care. The quality of the fabric presentation is crucial; it significantly affects the aesthetic when the parasol is opened. Artisans who can perform such meticulous work are increasingly rare, making every 'Pure Parasol' a testament to craftsmanship.

4. Customizable Handles and Accessories

At the Asakusa Misujimachi Store, customers can choose preferred handles and tassels from various materials like kanchiku, rattan, and maple. This flexibility allows you to select a unique parasol tailored to your style. The store also offers an extensive range of colorful beads and tassels, adding a vibrant touch to summer outfits.

Conclusion

The beauty of Maehara Koeki Shoten’s 'Pure Parasols' lies in their versatility, effortlessly complementing both casual outings and formal occasions. Owning one not only elevates your fashion but also serves as a reliable status symbol. Why not visit us this summer and select your perfect parasol? Our team looks forward to welcoming you!

Store Information

Company: Maehara Koeki Shoten
Founded: 1948
Location: 2-14-5 Misuzumachi, Taito-ku, Tokyo
Phone: 03-3862-5788
CEO: Shinji Maehara
Business: Design, manufacturing, and sales of Western-style umbrellas, utilizing traditional craftsmanship in Japan and offering unique products since its establishment.