#Japan #Tokyo #YAKINIKU MARUUSHI #Ribs & Sea Urchin Roll #Daitoh Group

YAKINIKU MARUUSHI Extends Popular Half-Price Campaign for Signature Dish

YAKINIKU MARUUSHI, managed by Daitoh Corporation, is thrilled to announce the extension of its successful half-price campaign for the renowned "Ribs & Sea Urchin Roll(R)." Initially set to end soon, the promotion will now run until April 30, 2026, due to overwhelming customer response.

Since its inception in 2012 under the name "Maruushi Meat" in Ginza, this restaurant has delivered high-quality black Wagyu beef at casual prices, staying true to its mission of providing luxury dining in a relaxed atmosphere. In 2021, the brand evolved into YAKINIKU MARUUSHI, continuing to uphold the philosophy of affordable quality.

Among the highlights of its diverse menu is the Ribs & Sea Urchin Roll, which has garnered significant media attention since its launch. This dish was trademarked in 2016 and was originally priced at 980 yen. However, due to rising ingredient costs, the price was adjusted to 1,980 yen. Despite the increase, the roll maintained its status as a customer favorite – a true signature dish of the brand.

In November 2025, in light of the economic climate, YAKINIKU MARUUSHI decided to show gratitude to its loyal customers by reintroducing the Ribs & Sea Urchin Roll at the original price of 980 yen. Following the launch, the dish quickly sold out day after day, prompting the decision to extend the current campaign through the end of April 2026. Customers can once again experience this fan-favorite roll at an unbeatable price.

Campaign Details

• - Promotion: Half-Price Ribs & Sea Urchin Roll Campaign
• - Extended Duration: Until April 30, 2026
• - Daily Offer: Limited to 20 servings per participating store
• - Participating Stores:

- YAKINIKU MARUUSHI Ginza Main Store
- YAKINIKU MARUUSHI Ginza 2-chome
- Yakiniku × Bar Maruushi Meat Shimbashi
- Please note: THE ROOM GINZA MARUUSHI is not part of this campaign.

Product Details

• - Product: Ribs & Sea Urchin Roll(R)
• - Trademark Registration: No. 5891817
• - Price: 1 serving 980 yen (tax included)

This dish features the rare "Ribs" cut from the softest part of the ribeye, topped with rich, fresh sea urchin. Wrapped in tender beef, this signature roll embodies the essence of YAKINIKU MARUUSHI.

About YAKINIKU MARUUSHI

Opened in March 2012, the first store in Ginza has expanded to four locations, offering a range of dining experiences from casual BBQ to fully private course dining. In an area known for high-end brands, the restaurant provides A4/A5 quality black Wagyu beef at surprisingly affordable prices.

Store Addresses:

1. YAKINIKU MARUUSHI Ginza Main Store
8F Ginza First Five Building, 1-5-10 Ginza, Chuo-ku, Tokyo
2. YAKINIKU MARUUSHI Ginza 2-chome
B1F No. 22 Chuo Building, 2-11-8 Ginza, Chuo-ku, Tokyo
3. Yakiniku × Bar Maruushi Meat Shimbashi
Sato Building, 3-6-5 Shimbashi, Minato-ku, Tokyo
4. THE ROOM GINZA MARUUSHI
9F Ginza First Five Building, 1-5-10 Ginza, Chuo-ku, Tokyo

For more information, visit YAKINIKU MARUUSHI's official website: YAKINIKU MARUUSHI and follow us on Instagram: @maruushigroup.

About Daitoh Corporation

Founded in 1927, Daitoh Corporation operates several dining establishments, including "Kita-Oji" and "Toshokan" in upscale Ginza and has plans for further international expansion with 27 locations in Japan and one in Bangkok, Thailand. Our mission, "NEXT FOOD CULTURE GLOCALLY," reflects our commitment to delivering culinary excellence to local customers while promoting Japanese cuisine worldwide. Additionally, we launched an open cooking school aimed at nurturing global talents regardless of age or experience. We prioritize craftsmanship while honoring Japan's culinary heritage for future generations.

Company Overview

• - Name: Daitoh Corporation
• - Headquarters: 1-5-6 Kaji-cho, Chiyoda-ku, Tokyo
• - Founded: May 1927
• - CEO: Takuya Kitai
• - Business Activities: Restaurant management, planning and operating restaurants, real estate leasing
• - Website: Daitoh Corporation