Sabre and oneworld Alliance Strengthen Their Partnership to Enhance Corporate Travel Solutions

Sabre Strengthens Partnership with oneworld Alliance

On August 19, 2025, Sabre Corporation, listed on NASDAQ under the ticker SABR, announced a significant renewal of its long-standing partnership with the oneworld Alliance. This renewal focuses on leveraging Sabre's PRISM™ platform, a sophisticated cloud-based data and analytics solution aimed at revolutionizing corporate travel experiences.

The Significance of PRISM™

PRISM has established itself as a vital tool in the airline industry, being utilized by over 30 airlines globally to effectively manage their corporate sales programs. One of its standout features is its ability to process over 13 million tickets each month, drawing data from more than 4,500 sources across 160 countries. Additionally, with insights from over 26,000 corporations, PRISM offers airlines detailed and timely analysis of corporate travel habits.

Unlike traditional systems reliant on third-party data, PRISM provides an end-to-end solution enabling airlines to access comprehensive insights directly. This capability empowers airlines with more than 350 reports, automated peer comparisons, contract modeling, and a patented decision science framework aimed at optimizing performance and improving contract offers.

Darren Rickey, Sabre's Senior Vice President of Global Airline Sales and Accounts, stated, "This renewal reflects the continued trust that leading airline alliances place in Sabre and PRISM. We believe PRISM can help partners unlock the full value of their corporate travel agreements, combining real-time intelligence and deep analytics."

Strategic Impact for oneworld

The renewal not only reiterates the role of PRISM within the oneworld network but also sets the stage for potential expansion into other global markets. As Sabre continues to focus on modular, retailing-driven technologies that facilitate modern Offer and Order models, PRISM remains central to their vision of leading personalized, data-centric airline retailing.

The alliance includes multiple prominent airlines such as British Airways, American Airlines, Japan Airlines, and Qantas, which work collectively to streamline the travel experience for their clients. Benefits extended to frequent flyers include earning and redeeming miles across the entire alliance, access to exclusive airport lounges, priority boarding, and additional baggage allowances.

The Future of Corporate Travel

As companies increasingly return to travel operations in a post-pandemic landscape, the strategic partnership between Sabre and the oneworld Alliance is timely. It underscores the importance of agile technologies like PRISM that can adapt to intricate travel dynamics and deliver intelligent solutions.

With the incorporation of predictive analytics alongside real-time intelligence, airlines now have the tools necessary to make informed decisions that cater to the evolving needs of business travelers. As a result, this partnership signifies not just a renewal but a reinvigoration of the corporate travel segment, charting a path forward that prioritizes efficiency, data-driven strategies, and enhanced traveler experiences.

Sabre, headquartered in Southlake, Texas, remains committed to addressing the complexities of the travel environment. Its head way of empowering travel partners will continue to impact the industry positively, as evidenced by this renewed alliance.

For more details on Sabre's offerings, please visit www.sabre.com.

For additional information about oneworld, check out oneworld.com.