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Introduction to G.U.M’s Latest Offering

The G.U.M brand, recognized as a leader in the oral care sector, is taking a new approach to prevent gum disease with its innovative product, the G.U.M Plus Dental Paste Relaxing Mint. This new toothpaste will be available nationwide starting July 17, 2026. The product is designed to change nighttime dental care routines by making them not only effective but also enjoyable. The launch is part of Sunstar Group's efforts to raise awareness about gum disease prevention, emphasizing the importance of oral health, especially before bedtime.

Trend Towards Night-Time Self-Care

In recent years, there has been a growing trend toward utilizing evenings for self-care, expanding into beauty and healthcare. This has also led to an increased interest in ‘night care’ products, which now include oral health solutions. During sleep, saliva production decreases, creating a conducive environment for the proliferation of periodontal bacteria. This highlights the critical role of pre-sleep oral hygiene practices in preventing gum disease.

Addressing the Gap in Awareness

Despite the increased awareness around oral care, many consumers are unaware of the risks associated with gum disease. Research by Sunstar reveals that nearly two-thirds of individuals over 30 are affected by gum disease, yet only about 30% recognize their condition. This disconnect has prompted Sunstar to develop a product that facilitates a shift towards better oral health habits at a time when many are already invested in self-care.

Unique Formulation Features

The G.U.M Plus Dental Paste Relaxing Mint utilizes a unique formulation aimed at not only killing gum disease bacteria but also preventing their growth overnight. With active ingredients such as GK2, an anti-inflammatory agent, and high-concentration fluoride, this dental paste works to protect gums while also combating tooth decay. Furthermore, it specifically targets bacteria that contribute to gum disease, reducing moisture loss and combating morning breath and oral stickiness.

Enhanced Night-Time Experience

Designed for use during the evening's relaxation time, this product features a soothing tea flavor that transforms the nighttime dental care routine into a calming self-care experience. The gentle aroma of relaxing tea will help users associate brushing their teeth with a peaceful end to their day, encouraging a more consistent and effective oral hygiene routine.

Commitment to Oral Health Awareness

Through this launch, Sunstar aims to broadly educate consumers on the importance of gum disease prevention while enhancing the quality of daily oral care habits. As lifestyles evolve, so too will Sunstar's product offerings, reflecting consumer needs and changing practices.

Product Overview

G.U.M Plus Dental Paste Relaxing Mint is not just any dental paste; it is a targeted solution with several key features:
1. Targeting Bacteria Growth: The anti-bacterial agent CPC effectively inhibits the growth of periodontal bacteria, addressing issues such as morning breath and oral stickiness.
2. Anti-inflammatory Ingredients: GK2 and high fluoride content ensure that gum inflammation and cavities are proactively managed.
3. Soothing Aroma: The relaxing tea flavor enhances the night-time experience, making brushing a pleasant part of the routine.

About G.U.M

Founded in 1989, G.U.M has been at the forefront of oral care solutions aimed at preventing gum disease through effective bacterial reduction and plaque management. With a comprehensive product line that includes dental pastes, rinses, brushes, and interdental cleaners, G.U.M is committed to providing total care for oral health.

About Sunstar Group

Sunstar Group operates globally, offering a wide range of consumer products from oral care to health foods and cosmetics. Their mission is to promote overall health and prolong healthy living through exceptional oral care products and services, aligning perfectly with their vision of ensuring everyone enjoys a rich and vibrant life.

Customer Inquiries

For further inquiries about this new product, please contact Sunstar Customer Service at: 0120-008241 (available weekdays 9:30 AM - 5:00 PM, excluding holidays).