#Italy #Milan #Midea #Sustainable Solutions #HVAC

Midea Unveils Innovative Sustainable Solutions at MCE 2026

On March 30, 2026, Midea took center stage at the MCE 2026 event in Milan under the theme "Green Vision, Blue Future". This gathering marked a significant opportunity for the company to showcase its latest sustainable heating and cooling solutions, as well as the evolution of its professional service ecosystem. Midea is not just about exceptional products; it also emphasizes the Midea HVAC Professional Service System, a comprehensive framework designed to support the entire lifecycle of its products.

Key Highlights from the Event

Prominent leaders from Midea were present, including Alex Zhu, Dennis Lee, Meteor Liu, and Alberto Di Luzio, offering insights into the innovative initiatives and products being rolled out. Midea’s stand was dedicated to demonstrating three core pillars of their service ecosystem:

1. Midea Club: This global incentive program for contractors operates in 21 countries, with over 210,000 registered members. To date, more than 400 million installations have been completed. Members can earn rewards as they participate in the program, benefiting from additional features such as free training, AI-powered tools, and new business opportunities through intelligent tracking.

2. Midea Solutions Hub: In collaboration with local partners, Midea is establishing stores that serve as professional shared spaces for product display and customization. These hubs also function as pickup points for installers, streamlining their daily operations.

3. Blue Service - Midea Academy: This is the backbone of Midea’s technical support in Italy, featuring over 170 service centers, including eight specialized Blue Service centers that act as logistics hubs for original parts. This extensive network ensures quick, high-quality service while also providing technical training to boost local brand presence and trust.

The Role of Installers in Energy Transition

A notable panel discussion took place at the event, alongside the Italian climate control association Assoclima, focusing on the crucial role contractors play in the energy transition. The dialogue emphasized the shift from a product-centric model to an integrated product + service approach. Key topics included installation standardization and enhancing the experience of professional installers to build trust with clients.

Product Innovations Unveiled

In addition to its service offerings, Midea introduced an impressive range of flagship products and regional success stories:

• - Residential Air Conditioning (RAC): Highlights included the successful launch of R290 split air conditioners in Malta, a model that is expected to thrive across Europe. Furthermore, the H-Pack heat pump was recognized with the MCE Excellence Award for its easy installation design.
• - PortaSplit Range: Recognized by TIME as one of the "Best Inventions of 2025", the latest addition is the PortaSplit Cool model, generating buzz for its innovative features.
• - Intelligent Energy Savings: The Solstice system was showcased for its AI-driven energy-saving capabilities that can cut consumption by over 30%. The presentation also included MHELIOS, an energy management and storage solution tailored for dynamic energy pricing.
• - Midea Building Technologies (MBT): MBT introduced the new V9 VRF system, boasting R32 refrigerant and second-generation electronic control. This system was a centerpiece, showcasing Midea’s full range of R290 heat pumps and energy-efficient cooling systems designed for data centers with performance metrics (PUE) as low as 1.2.
• - Kitchen & Water Heater Appliances (KWHA): Emphasizing energy transition goals, Midea revealed energy-efficient heat pump water heaters rated A++, low NOx gas water heaters, and solar-integrated models that work seamlessly with residential photovoltaic systems. These solutions are focused on durability in challenging water conditions and suitable for compact home spaces.

Conclusion

Midea’s commitment to innovation and advanced technology, paired with its evolving service programs, is reshaping the air conditioning sector. The event illuminated Midea's dedication to promoting sustainability and enhancing customer satisfaction through comprehensive service solutions.

For further details, you can view the video and images from the event at the provided links.

• - Midea Event Video
• - Midea R290 Solutions Image
• - Midea Service Image