#United States #San Diego #Temu #IACC #IPProtection

Temu Partners with IACC for Improved Intellectual Property Enforcement

In a significant development for online marketplace integrity, Temu, a global e-commerce platform, has officially signed a Memorandum of Understanding (MoU) with the International AntiCounterfeiting Coalition (IACC). This strategic partnership was solidified during the IACC's 2025 Annual Conference held in San Diego, marking an important step towards enhancing the enforcement of intellectual property (IP) rights and strengthening efforts to combat the pervasive issue of online counterfeiting.

The Importance of the MoU

The MoU establishes a framework for collaboration between Temu and the IACC, focusing on sharing best practices, insights, and resources to tackle counterfeit products in the digital marketplace. By joining forces, both organizations aspire to cultivate a more transparent and accountable environment for consumers and businesses alike.

Bob Barchiesi, President of IACC, welcomed Temu into the IACC’s newly launched Marketplace Advisory Council (MAC), which serves as an interactive platform for various stakeholders, including e-commerce giants, payment service providers, and global brands. “This MoU marks a meaningful leap forward in our cooperative efforts,” Barchiesi remarked. “It stands as a testament to our mutual commitment towards consumer protection and the maintenance of safe online shopping locales.”

Advancing Online Marketplace Integrity

The MAC aims to set a new benchmark for industry collaboration in fighting counterfeit goods. Its primary objective is to create a unified front against challenges that have long plagued the digital economy, empowering e-commerce platforms like Temu to take decisive actions. “Joining this coalition highlights Temu’s dedication to fostering a trustworthy online marketplace. We anticipate innovative collaborations with fellow industry leaders to jointly curb the dissemination of illicit goods,” a spokesperson from Temu indicated.

Since its inception in 2022, Temu has developed a robust framework for protecting intellectual property. Their measures now encompass:

• - Comprehensive vetting and training protocols for sellers
• - 24/7 algorithmic monitoring, augmented by manual review processes
• - A dedicated portal for IP protection and streamlined brand registry for effective takedown requests
• - An internal team specifically tasked with managing claims efficiently and accurately

These initiatives underline Temu’s proactive stance in enforcing intellectual property rights and ensuring a secure shopping experience.

The Role of Key Industry Players

Among the other notable participants in the IACC’s MAC are major e-commerce platforms such as Amazon and eBay, various payment processors like Mastercard and PayPal, in addition to recognized global brands including Apple, Chanel, Disney, and Nike. This coalition’s collective influence is expected to have a profound impact on the battle against counterfeiting.

Looking Forward

As Temu prepares to engage with this distinguished council, the prospect of collaborative efforts in IP enforcement presents an exciting opportunity for the e-commerce landscape. This partnership reflects a growing recognition of the need to address the challenges posed by counterfeit goods, thereby reinforcing the integrity of online marketplaces.

With significant investment in IP enforcement and a commitment to consumer safety, Temu is not only taking steps to safeguard its platform but is also partnering with other leaders to instigate meaningful change in the digital commerce environment.

The fight against counterfeiting continues, and Temu’s collaboration with the IACC signifies a crucial advancement towards achieving more secure and reliable online shopping worldwide.