Savor the Spring Flavors with BAGEL & BAGEL's Seasonal Offerings

Welcome Spring with BAGEL & BAGEL's New Flavors!

As the cherry blossoms begin to bloom, BAGEL & BAGEL is celebrating the season with the launch of its limited-time offerings: the Sakura Mochi bagel, the Matcha Mochi bagel, and the Sakura Mochi muffin. Starting February 25, 2026, customers can indulge in these delightful treats at selected BAGEL & BAGEL locations across Japan.

The New Seasonal Treats

Sakura Mochi Bagel - ¥333 (tax included)

The Sakura Mochi bagel is a special creation featuring a moist and chewy dough infused with the delicate taste of cherry blossoms. This delightful bagel is filled with a sweet mochi filling and a generous amount of sakura an (a sweet red bean paste), topped with pickled cherry blossoms. It’s the perfect way to enjoy the essence of spring as you bite into its soft texture.

Available: February 25, 2026, until supplies last
Where to Buy: All BAGEL & BAGEL outlets (Note: Some locations may not carry this product)

Matcha Mochi Bagel - ¥333 (tax included)

For those who love the rich, green flavor of matcha, the Matcha Mochi bagel is a fantastic choice. Made with a soft and chewy matcha dough, this bagel contains a delicious mochi filling paired with sweet tsubu-an (sweetened red bean paste), finished with a sprinkle of matcha on top. It’s a delightful combination that offers a unique and refreshing taste of spring.

Available: February 25, 2026, until supplies last
Where to Buy: All BAGEL & BAGEL outlets (Note: Some locations may not carry this product)

Sakura Mochi Muffin - ¥383 (tax included)

Adding to the seasonal offerings is the Sakura Mochi muffin. This muffin features a dough blended with salted cherry blossom petals and is filled with an aromatic sakura an and a fluffy mochi-like filling. Every bite is a sweet reminder of the beauty of cherry blossoms in full bloom.

Available: February 25, 2026, until supplies last
Where to Buy: All BAGEL & BAGEL outlets (Note: Some locations may not carry this product)

Discover BAGEL & BAGEL

BAGEL & BAGEL prides itself on using simple and high-quality ingredients such as wheat, water, and unique blending materials. The bagels are made from carefully selected wheat sourced primarily from North America, offering a harmonious balance of flavor and a subtly sweet taste with every bite.

Unlike typical hard bagels, those from BAGEL & BAGEL are crafted through a special method that creates a delightful “moist & chewy” texture. This makes them accessible and enjoyable for all, including children, and they maintain their softness over time even after being set aside.

For more information and updates, visit the BAGEL & BAGEL official website.

About Altego Co., Ltd.

Altego, a subsidiary of JFLA Holdings, is based in Chuo Ku, Tokyo and specializes in the manufacture and sale of bagels and baked goods. They also operate cafes and restaurants that serve their products directly, ensuring a top-notch dining experience for their customers.

President: Shusaku HIGAKI
Founded: Chuo Ku, Tokyo, Japan
Website: Altego Website

About JFLA Holdings

Founded in Chuo Ku, Tokyo, JFLA Holdings specializes in the production and sale of dairy products, alcoholic beverages, soy sauce, and various seasonings. They also manage and operate franchise systems for restaurants and food service.

President: Shusaku HIGAKI
Website: JFLA Holdings Website

Celebrate the coming of spring with these delectable treats, only available for a limited time! Don’t miss your chance to indulge in the exquisite flavors that BAGEL & BAGEL is bringing to you this season.