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Transforming SFA Utilization at the SFA Success Summit 2026

On August 20, 2026, UPWARD Corporation, headquartered in Chiyoda, Tokyo, will join forces with SALESCORE Corporation in presenting an online conference titled "SFA Success Summit 2026: Moving Beyond Implementation to Achieve Results". This event is specifically crafted for executives and leaders within the sales domain who are focusing on digital transformation through effective utilization of Sales Force Automation (SFA).

The session will be led by Koji Wakaizumi, Executive Officer and Sales Headquarters Manager at UPWARD. He will delve into the theme, "Why Does 'Non-Recorded SFA' Occur? — How to Foster Natural Data Utilization Among Sales Teams". In it, he will address the structural challenges that hinder the consistent input of data by field sales professionals and offer practical strategies to transform field sales knowledge into valuable organizational data assets.

The Challenge of SFA Adoption

Despite the increasing adoption of SFA systems, many organizations experience declining engagement with these tools. Challenges such as failure to input data, and utilizing SFA merely as a reporting tool are common across various companies. This is particularly evident in field sales environments, where the requirement to open a laptop and input data can be seen as an added burden, leading to the obsolescence of the SFA system.

The conference will focus on optimally utilizing SFA systems to achieve tangible outcomes in sales performance. A diverse range of experts actively engaged in sales transformation will share their insights, with UPWARD's session specifically centered on the unique input challenges faced by field sales teams.

Addressing Structural Reasons for SFA Avoidance

During the session, insights will be shared on the underlying structural causes that lead sales teams to avoid inputting data into SFA systems. By leveraging smartphones and behavioral data, participants will learn how to ease the burdens of data entry while simultaneously harnessing the power of SFA to foster results-driven approaches. This practical session is highly recommended for:

• - Sales Planning Managers who are already implementing SFA and handling daily reports and deal management.
• - Sales Executives feeling that the data recorded is merely for reporting purposes and experiencing a sense of obsolescence in their SFA systems.
• - Sales Teams who recognize that knowledge sharing is inadequate due to individual sales representatives relying solely on their personal know-how.

Event Details

• - Title: Why Does 'Non-Recorded SFA' Occur? — How to Foster Natural Data Utilization Among Sales Teams
• - Date & Time: August 20, 2026, from 1:50 PM to 2:10 PM
• - Format: Online (Free participation)
• - Registration Link: https://dx.upward.jp/4wMKivy

About the Presenter

Koji Wakaizumi, Executive Officer, Sales Headquarters Manager at UPWARD, graduated from Kansai University and transitioned from retail sales in a major brokerage firm to UPWARD in 2020. He has managed to continually update record sales within the small and medium business range and became the youngest Sales Headquarters Manager in 2025. His focus lies in driving sales strategies and leading organizational reform aimed at maximizing results.

Event Program Highlights

• - 1:00 PM - 1:10 PM: Opening Remarks
• - 1:10 PM - 1:50 PM: Keynote Speech by Yukari Kuramoto, Executive Officer at Persol Holdings
• - 1:50 PM - 2:10 PM: UPWARD Presentation
• - 2:10 PM - 2:30 PM: Session on transforming the use of SFA data with SalesNow
• - 2:30 PM - 2:40 PM: Break
• - 2:40 PM - 3:00 PM: Discussion on why some organizations successfully transform their SFA into a vital weapon
• - 3:00 PM - 3:20 PM: Insights into 'moving beyond mere input' for a productive sales execution rhythm by SALESCORE Corporation

UPWARD is revolutionizing the last mile of field sales with its AI-powered sales support services tailored for outdoor and visiting sales. The proprietary technology featuring advanced geofencing automatically records customer contact points, enriching the sales process for over 450 leading companies focusing on face-to-face interactions.

For more information on the services provided by UPWARD, visit UPWARD and download our service materials from here.

Company Overview

• - Company Name: UPWARD Corporation
• - Founded: July 2016
• - CEO: Ryusuke Kaneki
• - Location: Marunouchi Eiraku Building 26F, 1-4-1 Marunouchi, Chiyoda-ku, Tokyo
• - Business Focus: Development and provision of Field Sales AI Agent "UPWARD"
• - Website: https://corp.upward.jp/

For press inquiries, contact:

• - UPWARD Corporation, Corporate Group Headquarters, PR Team
• - Phone: 03-6897-3683
• - Email: [email protected]