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Wet Brush and Bratz Join Forces for a Trendy Hairbrush Collection

Wet Brush®, the leading name in gentle detangling and the top brush brand in the USA, has partnered with Bratz®, the iconic fashion doll brand, to launch a new limited-edition collection. Set to debut on July 1st, 2026, this collaboration is designed to add style to your daily hair care routine.

This exciting collection features four distinctive full-size Original Detangler® Kits, each inspired by the beloved Bratz characters: Yasmin, Cloe, Jade, and Sasha. Each kit includes an Original Detangler® that reflects the bold fashion choices, unapologetic confidence, and vibrant personalities that define these dolls. Priced at $17.99, the brushes will be available online starting July 27, 2026, through WetBrush.com and Amazon, and will also hit retailers like Ulta Beauty, Walmart, and Sally Beauty later in the year.

Style Meets Functionality

What makes this collection particularly appealing is the combination of high performance with bold design. The Wet Brush® Original Detangler® is equipped with exclusive IntelliFlex® bristles that slide through knots and tangles effortlessly, reducing hair breakage by up to 55% compared to other leading brushes. It's suitable for all hair types and can be used on both wet and dry hair, ensuring a gentle and effective detangling experience.

Rachel Pollak from Wet Brush expresses, "Bratz has always encouraged fans to embrace their individuality and express themselves through fashion and beauty. This collaboration marries the confidence and creativity associated with Bratz with the trusted performance of Wet Brush, resulting in a collection that's not only functional but also incredibly fun."

Future Expansion of the Collaboration

In addition to the Original Detangler® Kits, there will be an expansion of this collaboration later in the year with the introduction of Mini Original Detangler® Kits, which will feature 4 Elastic Kits inspired by each character. Slated for launch in September, these mini kits will retail for $8.44 exclusively at Walmart.

The Wet Brush® x Bratz Collection aims to inspire fans to express their unique style effortlessly with each brush stroke. The collection brings together two brands that are beloved by fans around the world, making detangling not just a routine task but a fashion statement.

To discover more about this fabulous collaboration, visit WetBrush.com and embrace the blend of style and functionality in your hair care routine.

About Wet Brush and MGA Entertainment

Wet Brush has been a pioneer in providing healthier-looking hair while reducing breakage for over two decades. With a wide variety of brushes catering to different hair types, Wet Brush continues to innovate in delivering quality hair solutions to consumers across the globe.

MGA Entertainment, on the other hand, strives to inspire creativity and imagination through innovative toys and entertainment. As the largest privately-held toy company in the U.S., MGA is a leader in delivering quality products that encourage play and bring joy to children of all ages. Among their extensive brand portfolio are noted names such as L.O.L. Surprise!™, Little Tikes®, and Rainbow High™, further cementing their commitment to exceptional design and storytelling.

Together, Wet Brush and Bratz invite you to brush in style and celebrate your individuality with confidence!